Internet notebook about my work: deep listening to facilitate positive change


Friday 22 May 2009

Website usability

How user friendly are our websites? Relevance of information for the user is not evident. Images that don't help to sell. Text is hard to read. Navigation doesn't privilege buying. Where is the "Buy" button? These are some of the conclusions of a study of 15 Brazilian e-commerce websites by CEC member Mercedes Sanchez. User behavior research is important to identify needs and wishes of website users and turn visitors into buyers or activate them otherwise, e.g. in the non profit sector. These are some of Mercedes' advices: "websites should prioritize what is relevant for their users. They should show the way to find what the user is looking for. They should not push their products. Use customers vocabulary." Today on Biodiversity Day I wonder how much this is also true for conservation websites...!

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