Internet notebook about my work: deep listening to facilitate positive change


Monday 19 September 2011

The question is the message!

Anyone know why people put used tennis balls on the truck/car hitch? I just saw this question posted by the ReUseConnection. They propagate to reduce waste. Regularly they share ideas on reusing things in and around the house. Today they did so by adding this question to a post from a US blogger. With the photo the question becomes the message. It intrigues, it sticks, it is humorous - it must be easy to answer and yet you are not sure. That psychologically transmits the message of reusing things as the cool thing to do.

Tuesday 13 September 2011

The Girl Effect

Awareness raising is not the same as behaviour change. This two minute video has a powerful message that analyzes the issue of gender and poverty eradication. The objective is to have
the audience surf to the girleffect to learn more and join the movement. The message is: the Girl Effect is a solution to poverty. If we do our part, 600 million girls in the developing world will do the rest. This message would be even more powerful if it clearly explains what it means if we do our part - what is it I can do to help bring about positive change. Awareness itself does not lead to change. Action does.