Make the politicians work

The power of social media.

Communication objectives: action

One of the communication objectives of an award initiative is: to recruit a group of communications students. Reading the project proposal, a colleague suggested that recruiting is more a project objective and not a communication objective and offered the following alternatives:

·         

      Raise awareness among students of how nature can provide solutions for society challenges regarding energy needs and savings

·         Inform young people and the larger public as a whole on how nature can provide solutions for society challenges regarding energy needs and savings

However communication objectives are always about changes in knowledge, attitudes and or practices (behaviour). And they have to be SMART. Raising awareness is a management objective – a communication objective would be more precise in stating the change from current to desired knowledge about nature and energy. Same for information. Recruiting a group of students is a communication objective aimed at action: sign up! 

Communicate better with love not loss

Struggling to talk about biodiversity?
Tried everything to attract attention?
Not sure how to approach your audience?
Struggling to get your voice heard?

Can't make an impact with your message?
Having trouble talking about extinction?
Find talking about conservation tricky?
Struggling to get the right message heard?

Find the answers in How to tell a love story.

Want to spread the Love Not Loss message? Use the campaign package.

Funny Talking Tsessebe from IUCN Love Not Loss Campaign

Funny Talking Hippos from IUCN Love Not Loss Campaign

How to Tell a Love Story

Funny Talking Elephants from IUCN Love Not Loss Campaign

Funny Talking Bears from IUCN Love Not Loss Campaign