Internet notebook about my work: deep listening to facilitate positive change


Thursday, 23 June 2016

A Visualised Change Strategy for Improving Resilience in Mount Elgon

In 2014 and 2015 HECT Consultancy was involved with Purple Meerkat Public Relations Inc. in an IUCN Commission on Education and Communication (CEC) mission to visit projects sites of the IUCN Eastern and Southern Africa Regional Office (ESARO) Project ‘Implementing a resilience framework to support climate change adaptation, in Kenya and Uganda’. The purpose of the mission was to document lessons learned and produce a video and a photobook that IUCN ESARO could use for lobby and training of county level decision makers in the Mount Elgon region to engage them in upscaling the IUCN approach. After finishing the work HECT Consultancy came to the conclusion that an infographic tailored to the Mount Elgon context might be the most appropriate tool for lobby and training purposes.

Audience determines the choice of the type of infographic
With a team of web application experts and designers HECT Consultancy developed – at its own expense - a prototype of such an infographic for the local level. Most existing infographics on resilience, nature-based solutions or climate change adaptation are tailored at the needs of decision makers at the national or international level and are focused on explaining the concept. These infographics are characterised by an indirect-cognitive design and offer a comprehensive overview of all the relevant facts and figures. What local decision makers needed in the Mount Elgon region is a design they will immediately recognize, focused only on interventions needed in Mount Elgon and explaining the key elements of the process of change. The design is therefore based on a direct cognitive approach. Unlike many other infographics this type can also be printed on A4 (for lobby purposes) or as a large poster (for training purposes).

Mount Elgon prototype
In 2016 ESARO is testing the prototype in its lobby and training activities in Kenya and Uganda. The electronic form of the infographic makes adaptation to other contexts possible as changing of the type of trees, houses and other landscape elements is relatively easy. In this way the infographic can be used at the local level of projects in other countries or continents. The experience with designing this infographic can also be used for other ESARO resilience projects, e.g. in preparing for and dealing with extreme droughts (Kenya) or in community peacebuilding projects after a period of armed conflicts (Uganda).

Saturday, 18 April 2015

Think Nature: A guide to using nature-based solutions

Together with CEC's strategic input, IUCN's Eastern and Southern Africa's Regional Programme published this educational documentary to show how communities living around the Mt Elgon in Kenya and Uganda use natural solutions, which are always available, to help tackle environmental challenges efficiently. The video is meant as tool for training sessions for county government officials of different departments in both countries to actively engage their sector in rolling out the IUCN approach for ecosystem-based solutions for climate change.

Thursday, 16 April 2015

Think Nature: Improving Community Resilience

Together with CEC's strategic input, IUCN's Eastern and Southern Africa's Regional Programme published this introductory documentary to show how communities living around the Mt Elgon in Kenya and Uganda use natural solutions, which are always available, to help tackle environmental challenges efficiently. The 6 minute video is meant to give people in goverbment, NGOs and academia a first glimpse on what is meant with nature-based solutions. 

Rising Stewards: Improving Community Resilience

Together with CEC's strategic input, IUCN's Eastern and Southern Africa's Regional Programme published this introductory documentary to show how communities in Lira, Uganda and Garissa, Kenya are using natural solutions, which are always available, to help tackle environmental challenges efficiently. The 8 minute video is meant to showcase the results of the IUCN apporach of nature-based solutions to donors and international organizations to trigger funding to roll out the IUCN pilot projects on a larger scale in both countries. The first donor already has committed to continue to support the IUCN approach. See also the post I wrote immediately after the field interviews and video shooting about change strategies.

Saturday, 20 September 2014

Change strategies: two stories

Improving community resilience through nature based solutions in Kenya
Boka – situated in the North Eastern region of Keya - in our grandmothers time provided the only water resource for all pastoralist communities in a vast dryland area of over 200 km2. The Boka wells and rainy seasons offered enough water for people and cattle and there were no conflicts of any significance. Problems that did surface were dealt with by the council of elders.

After independence a disconnect developed between the new legal systems  governing water, land management, other jurisdictions and the old traditional system of the council of elders dealing with these issues. Population was growing, so were the numbers of livestock. Climate change caused an increasing numbers of droughts which caused water scarcity and conflicts over access to water.

These conflicts often came to a climax of serious fights over who can feed his animals first and there is no family that has no history of family members being killed or severly wounded in such fights. These desperate situations led to attention of donors and investments of them in water management and related themes in the area. IUCN put in place a series of interventions that repaired the disconnect between the old and new water governance systems by helping local authorities and communities formulate Bylaws that regulate access and use of water. IUCN also put Infrastructure in place to channel water from the river in the rainy season into the wells and keep them better fed than before. This all being accompanied by a series of capacity development  and awareness raising activities.

Now the settled and pastoral communities in Boka can use the water resources for both human consumption and for livestock in a an organized way and satisfying all basic needs again. Any conflict is solved through dialogue and other measures foreseen in the Bylaws. The water conflicts out of the way means a huge positive change for the communities as far as health is concerned, family income, education for children and peace in the communities. More investment in water management infrastructure and local capacity development will offer even more opportunities for communities to cope with the effects of climate change and increased droughts.

Improving community resilience through nature based solutions in Uganda
Arwotngo – situated in the Northern region of Uganda - in our grandmothers time was a peaceful Parish, where people lived a simple but good life. They had ample livestock and the fertile soil provided many opportunities for agriculture. People were used to drinking milk and eating meat and vegetables. There was no indiscriminate cutting of trees and when you needed one you went to your grandfather to ask for permission. There were no conflicts of any significance. Problems that did surface were dealt with by the council of elders.

In the nineteen seventies things began to change. Tribes with weapons started to rob us from our livestock. Women were raped. Children were abducted and never returned. Then all out war started. There was little food. When the LRA entered the stage things became even worse. In 2002 all people fled from the rural areas to Lira, where we lived in refugee camps depended on International Relief Aid. Outside the camps it was not safe. Inside we barely survived. In 2005 things began to improve and the first community members went back to their homes. In 2008 the majority was back.

Life in the camp was bad, but returning home was maybe worse. We had no international support anymore, we had no housing, no food no nothing. So people started to cut trees to cultivate crops and sell charcoal to the trucks that came from Lira to collect the fuel. Wetland were turned into rice paddies. There was a lot of domestic violence, we were constantly struggling for money. Water points were shared between people and livestock, there was no sanitation causing a range of health issues. Wetlands were drained and during droughts we had almost no water and in the rainy season the rivers flooded our crops. Then IUCN came. First we thought they were going to grab our land, as we were growing rice in the wetlands. Later we realized they meant well with us as they gave us small sums of money we could use to buy seedlings.

We established a relationship of trust and they taught us saving, agro-forestry, the use of fruit trees, e.g. the shea nut tree. They started conservation fund from which we could borrow money to improve our income, on the condition that we participated in their water management activities by demarcating riverbanks, fencing water points, organizing ourselves to formulate by-laws etc. Very soon we saw the positive results: more and better quality water, more income for households, more peace at home, no more tree cutting, less floods. Now we have a much more positive vision for the future and we feel we can cope better with extreme droughts and floods.

Comparing the change strategies
In Kenya the land and water management changes did not really affect business as usual in the community. The men continued to be pastoralists, their women looked after their families, they started jointly a garden to diversify their livelihoods. The behavior change of community members was driven by the harsh experience of two years of extreme drought: no water for people and cattle. The pain of changing was far less than the pain of not changing. Improving and co-managing the water resources, especially by integrating the traditional governance systems was not a painful change. The only big change was the increased role of women in managing the resources and  the new phenomenon of girls going to school (a consequence of the new position of their mothers). A pain that men at last could deal with.  

In Uganda a similar strategy to technically improve land and water management, diversify livelihoods, strengthen self governance and learning did not work automatically. People were not interested to participate in the IUCN project. In the end they asked for a community revolving fund for small loans as a condition to participate in the project. Here the pain of changing without the fund would have been far bigger than the pain of not changing. Giving up their charcoal burning and rice paddies without an alternative would mean no income. In the camps they had learned to trade and set up small businesses, in the fund they saw the opportunity to use these skills and have a source of income for the short term. Fortunately IUCN was flexible enough to adapt their strategy. Then the change in the community started to develop along similar lines as in Kenya.

In both countries women were driven by values as self-direction (they saw the opportunity to become more independent) and security (they realized the importance of diversification of livelihoods). The men were driven by tradition (the by laws gave a new impetus to the traditional governance intstitutions such as the Council of Elders). These values proved stronger for both men and women than the values underpinning their behavior before the project came. For men driving values had been power (men are the owners of the cattle and that was more important for them than anything else) and hedonism (easy life). The behavior of the women was mostly driven by conformity (obedience). To upscale the project it is important to take into account the driving values of current and desired behavior.

Friday, 8 August 2014

Change strategy

We asked groups of staffs of provincial Environmental agencies and school principles in Guiyang:
Choose in your group one environmental problem and then:
  • Identify a desirable alternative behavior
  • Identify factors that will promote this desired behavior
  • Identify existing values that could be used to promote this desired behavior
  • Identify and explain good communication strategies
  • Identify target population segment and message content for each segment
  • Craft message
  • Identify delivery mechanism/medium/media
  • What other persuasive strategies could be used to address the problem? Think about:
    • Social influence
    • Use of commitment
    • Removing material barriers
The illustrations are some of the templates filled in by the various groups.