Internet notebook about my work: deep listening to facilitate positive change


Tuesday 25 June 2013

Education or communication?

If you want understanding - use education. If you want action use communication or campaigning.
Campaigning involves stimulating action, best achieved by narrowing the focus and eliminating distractions and reducing options, as in advertising (Figure 1). Typically, it starts (left column) with a problem and moves a target audience through the stages of awareness (and alignment, not shown here), concern and so on, to action.
Education expands awareness of options and complexity (right-hand column). It typically takes a problem and shows that it is not so simple as you may have first thought.
More on this in Proven top tips on communicating your issues effectively from one of the UK's most successful campaigners...

Wednesday 5 June 2013

Learning to start a sustainable change strategy

Frogleaps offers you knowledge and tools for sustainable development
Achieving environmental objectives requires behavior change. You want to influence people to stop harming nature. And to start protecting our environment. How can you maximise the results of your efforts?

Influencing behavior is difficult. Would you change your behavior just because we ask you? Or just because we present facts to you? Probably not! Frogleaps strengthens your change strategy with strategic marketing expertise. Look at the site...!