tag:blogger.com,1999:blog-83539601889892769442024-03-19T12:06:09.044+00:00The Art of Positive ChangeCEPA: Communication, Education and Public Awareness for the Environmental Conventions.Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.comBlogger495125tag:blogger.com,1999:blog-8353960188989276944.post-29051865929499154952016-06-23T18:14:00.000+01:002016-06-23T18:14:23.286+01:00A Visualised Change Strategy for Improving Resilience in Mount Elgon<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipKqPICG4X7tpgeWCtQUlOCG4tR7jPQZFtiH19eb909vV9G2uCoH3-GGZn3Cwo1SMFVvfaJSltMwJSppSsv_DzWYj30UWq82pOCoJmMIQQ0U4vwVMGl8HHQ4PvPNEFzJj8sJbeTirjU2By/s1600/Infographic+Def+V1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="435" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipKqPICG4X7tpgeWCtQUlOCG4tR7jPQZFtiH19eb909vV9G2uCoH3-GGZn3Cwo1SMFVvfaJSltMwJSppSsv_DzWYj30UWq82pOCoJmMIQQ0U4vwVMGl8HHQ4PvPNEFzJj8sJbeTirjU2By/s640/Infographic+Def+V1.jpg" width="640" /></a></div>
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<div class="MsoNormal" style="text-align: justify;">
<b>Background<o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
In 2014 and 2015 HECT Consultancy
was involved with Purple Meerkat Public Relations Inc. in an IUCN Commission on Education and Communication (CEC) mission
to visit projects sites of the IUCN Eastern and Southern Africa Regional Office
(ESARO) Project <i>‘Implementing a
resilience framework to support climate change adaptation, in Kenya and
Uganda’. </i>The purpose of the mission was to document lessons learned and
produce a video and a photobook that IUCN ESARO could use for lobby and
training of county level decision makers in the Mount Elgon region to engage
them in upscaling the IUCN approach. After finishing the work HECT Consultancy
came to the conclusion that an infographic tailored to the Mount Elgon context
might be the most appropriate tool for lobby and training purposes. <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b>Audience determines the choice of the type of infographic <o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
With a team of web application
experts and designers HECT Consultancy developed – at its own expense - a
prototype of such an infographic for the local level. Most existing
infographics on resilience, nature-based solutions or climate change adaptation
are tailored at the needs of decision makers at the national or international
level and are focused on explaining the concept. These infographics are
characterised by an indirect-cognitive design and offer a comprehensive
overview of all the relevant facts and figures. What local decision makers
needed in the Mount Elgon region is a design they will immediately recognize,
focused only on interventions needed in Mount Elgon and explaining the key
elements of the process of change. The design is therefore based on a direct
cognitive approach. Unlike many other infographics this type can also be
printed on A4 (for lobby purposes) or as a large poster (for training
purposes). <o:p></o:p></div>
<div class="MsoNormal" style="text-align: justify;">
<br /></div>
<div class="MsoNormal" style="text-align: justify;">
<b>Mount Elgon prototype <o:p></o:p></b></div>
<div class="MsoNormal" style="text-align: justify;">
In 2016 ESARO is testing the
prototype in its lobby and training activities in Kenya and Uganda. The
electronic form of the infographic makes adaptation to other contexts possible
as changing of the type of trees, houses and other landscape elements is
relatively easy. In this way the infographic can be used at the local level of
projects in other countries or continents. The experience with designing this
infographic can also be used for other ESARO resilience projects, e.g. in
preparing for and dealing with extreme droughts (Kenya) or in community
peacebuilding projects after a period of armed conflicts (Uganda). <o:p></o:p></div>
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<br /></div>
Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-48339108413537012912015-04-18T10:31:00.001+01:002015-04-18T10:33:58.720+01:00Think Nature: A guide to using nature-based solutions<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/e8YxZATAiDE" width="480"></iframe><br />
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<span style="background-color: white; color: #333333; font-family: arial, sans-serif; font-size: 13px; line-height: 17px;">Together with CEC's strategic input, IUCN's Eastern and Southern Africa's Regional Programme published this educational documentary to show how communities living around the Mt Elgon in Kenya and Uganda use natural solutions, which are always available, to help tackle environmental challenges efficiently. The video is meant as tool for training sessions for county government officials of different departments in both countries to actively engage their sector in rolling out the IUCN approach for ecosystem-based solutions for climate change.</span>Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-46673612870493101122015-04-16T12:52:00.001+01:002015-04-18T10:39:41.902+01:00Think Nature: Improving Community Resilience<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/U8BDCetdjkw" width="480"></iframe><br />
<span style="background-color: white; color: #333333; font-family: arial, sans-serif; font-size: 13px; line-height: 17px;">Together with CEC's strategic </span><span style="background-color: white; color: #333333; font-family: arial, sans-serif; font-size: 13px; line-height: 17px;">input, IUCN's Eastern and Southern Africa's Regional Programme published this introductory documentary to show how communities living around the Mt Elgon in Kenya and Uganda use natural solutions, which are always available, to help tackle environmental challenges efficiently. The 6 minute video is meant to give people in goverbment, NGOs and academia a first glimpse on what is meant with nature-based solutions. </span>Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-51621157533830306372015-04-16T12:48:00.001+01:002015-04-18T13:47:41.943+01:00Rising Stewards: Improving Community Resilience<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/az6rkwYbt3I" width="480"></iframe><br />
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<span style="background-color: white; color: #333333; font-family: arial, sans-serif; font-size: 13px; line-height: 17px;">Together with CEC's strategic input, IUCN's Eastern and Southern Africa's Regional Programme published this introductory documentary to show how communities in Lira, Uganda and Garissa, Kenya are using natural solutions, which are always available, to help tackle environmental challenges efficiently. The 8 minute video is meant to showcase the results of the IUCN apporach of nature-based solutions to donors and international organizations to trigger funding to roll out the IUCN pilot projects on a larger scale in both countries. The first donor already has committed to continue to support the IUCN approach. See also the <a href="http://cepatoolkit.blogspot.nl/2014/09/change-strategies-two-stories.html">post</a> I wrote immediately after the field interviews and video shooting about change strategies.</span>Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-17359469127848618812015-03-30T18:23:00.001+01:002015-03-30T18:23:33.124+01:00BDI: Behaviour Change - Behavioural Dynamics Institute<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/RwZ4-GTSNUI" width="480"></iframe>Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-83435883112375862012015-03-30T18:11:00.001+01:002015-03-30T18:11:52.311+01:00Top 10 Mistakes In Behavior Change - The Day Launcher System<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/gfNndP-NeLc" width="480"></iframe>Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-87068596354118408512015-03-29T08:12:00.002+01:002015-03-29T08:14:30.470+01:00Behavior change<iframe allowfullscreen="" frameborder="0" height="355" marginheight="0" marginwidth="0" scrolling="no" src="//www.slideshare.net/slideshow/embed_code/6401325" style="border-width: 1px; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="425"> </iframe> <div style="margin-bottom: 5px;">
<strong> <a href="https://www.slideshare.net/captology/stanford-6401325" target="_blank" title="Top 10 Mistakes in Behavior Change">Top 10 Mistakes in Behavior Change</a> </strong> from <strong><a href="https://www.slideshare.net/captology" target="_blank">Persuasive Technology Lab at Stanford</a></strong> </div>
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<br />Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-73840445861135902792015-02-16T15:15:00.001+00:002015-02-16T15:15:11.984+00:00Think like a marketer: What advertising can teach about changing consume...<iframe allowfullscreen="" frameborder="0" height="270" src="https://www.youtube.com/embed/YZIAdPkbIzs" width="480"></iframe>Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-75774106477885980082014-09-20T18:59:00.001+01:002014-09-22T03:05:28.513+01:00Change strategies: two stories<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi790DopDy-1Ef8L4TpC1uww8TYHpf0IlS0o44UWaGzACWtrsBqzHT6mqj1-GtIGwhZH10cSboLteHRzxJi0GaH8HcKJc1wADOuRgOAo4_43rBGEcxreYjIwMTbpiZ8abXM1WrH_OOTUMip/s1600/2014-09-02+10.13.40.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi790DopDy-1Ef8L4TpC1uww8TYHpf0IlS0o44UWaGzACWtrsBqzHT6mqj1-GtIGwhZH10cSboLteHRzxJi0GaH8HcKJc1wADOuRgOAo4_43rBGEcxreYjIwMTbpiZ8abXM1WrH_OOTUMip/s1600/2014-09-02+10.13.40.jpg" height="240" width="320" /></a></div>
<div class="MsoNormal">
<b><span lang="EN-US">Improving community resilience through nature
based solutions in Kenya</span></b></div>
<div class="MsoNormal">
<span lang="EN-US">Boka –
situated in the North Eastern region of Keya - in our grandmothers time
provided the only water resource for all pastoralist communities in a vast
dryland area of over 200 km2. The Boka wells and rainy seasons offered enough
water for people and cattle and there were no conflicts of any significance.
Problems that did surface were dealt with by the council of elders.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">After
independence a disconnect developed between the new legal systems governing water, land management, other
jurisdictions and the old traditional system of the council of elders dealing
with these issues. Population was growing, so were the numbers of livestock.
Climate change caused an increasing numbers of droughts which caused water scarcity
and conflicts over access to water.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">These conflicts
often came to a climax of serious fights over who can feed his animals first and
there is no family that has no history of family members being killed or
severly wounded in such fights. These desperate situations led to attention of
donors and investments of them in water management and related themes in the
area. IUCN put in place a series of interventions that repaired the disconnect
between the old and new water governance systems by helping local authorities
and communities formulate Bylaws that regulate access and use of water. IUCN
also put Infrastructure in place to channel water from the river in the rainy
season into the wells and keep them better fed than before. This all being
accompanied by a series of capacity development and awareness raising activities.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">Now the
settled and pastoral communities in Boka can use the water resources for both
human consumption and for livestock in a an organized way and satisfying all
basic needs again. Any conflict is solved through dialogue and other measures
foreseen in the Bylaws. The water conflicts out of the way means a huge
positive change for the communities as far as health is concerned, family
income, education for children and peace in the communities. More investment in
water management infrastructure and local capacity development will offer even
more opportunities for communities to cope with the effects of climate change
and increased droughts.<o:p></o:p></span></div>
<div class="MsoNormal">
<b><span lang="EN-US"><br /></span></b></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibAF578Gz-dzlUvAoIwbR_3duj66Dwv_V968E5rwllA8YQ9q4jOUGfvFiaAH2soGMKznt0H3QSoXuUGoFGcIJqZ-FPxRhzpzzn_xihzWsv-bQa_dOKzsGJV1GqJx0M3nAgLRJDunKf11vc/s1600/2014-09-07+12.13.19.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibAF578Gz-dzlUvAoIwbR_3duj66Dwv_V968E5rwllA8YQ9q4jOUGfvFiaAH2soGMKznt0H3QSoXuUGoFGcIJqZ-FPxRhzpzzn_xihzWsv-bQa_dOKzsGJV1GqJx0M3nAgLRJDunKf11vc/s1600/2014-09-07+12.13.19.jpg" height="240" width="320" /></a></div>
<div class="MsoNormal">
<b><span lang="EN-US">Improving community resilience through nature
based solutions in Uganda</span></b><span lang="EN-US"><o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US">Arwotngo –
situated in the Northern region of Uganda - in our grandmothers time was a
peaceful Parish, where people lived a simple but good life. They had ample
livestock and the fertile soil provided many opportunities for agriculture.
People were used to drinking milk and eating meat and vegetables. There was no
indiscriminate cutting of trees and when you needed one you went to your
grandfather to ask for permission. There were no conflicts of any significance.
Problems that did surface were dealt with by the council of elders.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">In the
nineteen seventies things began to change. Tribes with weapons started to rob
us from our livestock. Women were raped. Children were abducted and never
returned. Then all out war started. There was little food. When the LRA entered
the stage things became even worse. In 2002 all people fled from the rural
areas to Lira, where we lived in refugee camps depended on International Relief
Aid. Outside the camps it was not safe. Inside we barely survived. In 2005
things began to improve and the first community members went back to their
homes. In 2008 the majority was back.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">Life in the
camp was bad, but returning home was maybe worse. We had no international
support anymore, we had no housing, no food no nothing. So people started to
cut trees to cultivate crops and sell charcoal to the trucks that came from
Lira to collect the fuel. Wetland were turned into rice paddies. There was a
lot of domestic violence, we were constantly struggling for money. Water points
were shared between people and livestock, there was no sanitation causing a
range of health issues. Wetlands were drained and during droughts we had almost
no water and in the rainy season the rivers flooded our crops. Then IUCN came.
First we thought they were going to grab our land, as we were growing rice in
the wetlands. Later we realized they meant well with us as they gave us small
sums of money we could use to buy seedlings.<o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span></div>
<div class="MsoNormal">
<span lang="EN-US">We
established a relationship of trust and they taught us saving, agro-forestry,
the use of fruit trees, e.g. the shea nut tree. They started conservation fund
from which we could borrow money to improve our income, on the condition that
we participated in their water management activities by demarcating riverbanks,
fencing water points, organizing ourselves to formulate by-laws etc. Very soon
we saw the positive results: more and better quality water, more income for
households, more peace at home, no more tree cutting, less floods. Now we have
a much more positive vision for the future and we feel we can cope better with
extreme droughts and floods.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNpHvcM95ihbhk6KF-stlDfL8VNUgL1eCmmsuiNNmrW8J354L2NmjdkoPbtucQnftxniiEKm-8s9m4rePrPfHfvrw4UFn5MtBHDKbOpt-dvA9XQp1K4rniob4rnOty9aLJaKwv56ZUqt0I/s1600/2014-09-02+13.31.12.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiNpHvcM95ihbhk6KF-stlDfL8VNUgL1eCmmsuiNNmrW8J354L2NmjdkoPbtucQnftxniiEKm-8s9m4rePrPfHfvrw4UFn5MtBHDKbOpt-dvA9XQp1K4rniob4rnOty9aLJaKwv56ZUqt0I/s1600/2014-09-02+13.31.12.jpg" height="240" width="320" /></a></div>
<b><span lang="EN-US">Comparing the change strategies<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span lang="EN-US">In Kenya
the land and water management changes did not really affect business as usual
in the community. The men continued to be pastoralists, their women looked
after their families, they started jointly a garden to diversify their
livelihoods. The behavior change of community members was driven by the harsh experience
of two years of extreme drought: no water for people and cattle. The pain of
changing was far less than the pain of not changing. Improving and co-managing
the water resources, especially by integrating the traditional governance
systems was not a painful change. The only big change was the increased role of
women in managing the resources and the new phenomenon of girls going to school (a consequence of the new position of their mothers). A pain that men at last could deal
with. <o:p></o:p></span></div>
<div class="MsoNormal">
<span lang="EN-US"><br /></span>
<span lang="EN-US">In Uganda a
similar strategy to technically improve land and water management, diversify
livelihoods, strengthen self governance and learning did not work
automatically. People were not interested to participate in the IUCN project.
In the end they asked for a community revolving fund for small loans as a
condition to participate in the project. Here the pain of changing without the
fund would have been far bigger than the pain of not changing. Giving up their
charcoal burning and rice paddies without an alternative would mean no income.
In the camps they had learned to trade and set up small businesses, in the fund
they saw the opportunity to use these skills and have a source of income for
the short term. Fortunately IUCN was flexible enough to adapt their strategy. Then the change in the community started to develop along similar lines as in Kenya.<o:p></o:p></span></div>
<br />
<div class="MsoNormal">
In both countries women were driven by values as self-direction (they saw the opportunity to become more independent) and security (they realized the importance of diversification of livelihoods). The men were driven by tradition (the by laws gave a new impetus to the traditional governance intstitutions such as the Council of Elders). These values proved stronger for both men and women than the values underpinning their behavior before the project came. For men driving values had been power (men are the owners of the cattle and that was more important for them than anything else) and hedonism (easy life). The behavior of the women was mostly driven by conformity (obedience). To upscale the project it is important to take into account the driving values of current and desired behavior.</div>
Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-46239076307487511602014-08-08T11:42:00.002+01:002014-08-08T11:44:01.580+01:00Change strategy<div class="MsoNormal">
We asked groups of staffs of provincial Environmental
agencies and school principles in Guiyang:</div>
<div class="MsoNormal">
Choose in your group one environmental problem and then:</div>
<div class="MsoNormal">
</div>
<ul>
<li>Identify a desirable alternative behavior</li>
<li>Identify factors that will promote this desired behavior</li>
<li>Identify existing values that could be used to promote this
desired behavior</li>
<li>Identify and explain good communication strategies</li>
<li>Identify target population segment and message content for
each segment</li>
<li>Craft message</li>
<li>Identify delivery mechanism/medium/media</li>
<li>What other persuasive strategies could be used to address
the problem? Think about:</li>
<ul>
<li>Social influence</li>
<li>Use of commitment</li>
<li>Removing material barriers</li>
</ul>
</ul>
The illustrations are some of the templates filled in by the
various groups.<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixjrbbUh-nhvw7M3xZPsLzTg3GMXNmBhWZmkCUXctOF8NXLlPriexTsgFH88WjVEcNXeI14mKuDaazu5ZaktlLC-SroC4JwlWocjfbN52BO3bIGJvGrafEYZsZBuYgDT_iFvpxK6b-DSOq/s1600/change+strategy+1.jpg" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixjrbbUh-nhvw7M3xZPsLzTg3GMXNmBhWZmkCUXctOF8NXLlPriexTsgFH88WjVEcNXeI14mKuDaazu5ZaktlLC-SroC4JwlWocjfbN52BO3bIGJvGrafEYZsZBuYgDT_iFvpxK6b-DSOq/s1600/change+strategy+1.jpg" height="240" width="320" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTTm9_ohc6rAmiXp74teQWi6OdG2G8NESdIUC0cmfPg_dec07-WTGaUMQOJcHefblon4MqhQHxXmPwE_MQFDXtvq06faxUA4eCm_OiYDxV6-_nzAFWLVl7ksD9S9c167wnd4DKW03eclI_/s1600/Change+strategy+2.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTTm9_ohc6rAmiXp74teQWi6OdG2G8NESdIUC0cmfPg_dec07-WTGaUMQOJcHefblon4MqhQHxXmPwE_MQFDXtvq06faxUA4eCm_OiYDxV6-_nzAFWLVl7ksD9S9c167wnd4DKW03eclI_/s1600/Change+strategy+2.jpg" height="240" width="320" /></a> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMicDQLCf4dDVCPTJInShF23cqrPkYODjGpxnwyNYgLqK8DGSYe_OvMVPzdoLsZEJNTF9LeEukXknZ5iulstmcMSp5ci07UnI_toQoFZoWiCTa-dqEZf6coIJXdaXUBKI-fOJ4sg-67j3z/s1600/Change+strategy+3.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMicDQLCf4dDVCPTJInShF23cqrPkYODjGpxnwyNYgLqK8DGSYe_OvMVPzdoLsZEJNTF9LeEukXknZ5iulstmcMSp5ci07UnI_toQoFZoWiCTa-dqEZf6coIJXdaXUBKI-fOJ4sg-67j3z/s1600/Change+strategy+3.jpg" height="240" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEixjrbbUh-nhvw7M3xZPsLzTg3GMXNmBhWZmkCUXctOF8NXLlPriexTsgFH88WjVEcNXeI14mKuDaazu5ZaktlLC-SroC4JwlWocjfbN52BO3bIGJvGrafEYZsZBuYgDT_iFvpxK6b-DSOq/s1600/change+strategy+1.jpg" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em;"> </a><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMicDQLCf4dDVCPTJInShF23cqrPkYODjGpxnwyNYgLqK8DGSYe_OvMVPzdoLsZEJNTF9LeEukXknZ5iulstmcMSp5ci07UnI_toQoFZoWiCTa-dqEZf6coIJXdaXUBKI-fOJ4sg-67j3z/s1600/Change+strategy+3.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a></div>
Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-38296332902177689502014-08-08T11:31:00.002+01:002014-08-08T11:33:02.129+01:00Problem analysis<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0s1-CebnWcn_zpem79DR_OX6iNS2H6SV2AgzbTxQ6l7sshM20oG0Oor7ogcPzvfI28Dc5do0VrcNYWmjsUW-cfqgBfhuW-FWkwdbj1OksGywemMcIqO2DSjHc16xKLdwgIqyrs51d7xAQ/s1600/problem+analysis.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0s1-CebnWcn_zpem79DR_OX6iNS2H6SV2AgzbTxQ6l7sshM20oG0Oor7ogcPzvfI28Dc5do0VrcNYWmjsUW-cfqgBfhuW-FWkwdbj1OksGywemMcIqO2DSjHc16xKLdwgIqyrs51d7xAQ/s1600/problem+analysis.jpg" height="480" width="640" /></a></div>
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We asked groups of staffs of provincial Environmental Agencies and School Principles in our conservation psychology workshop in Guiyang:</div>
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</div>
<ul>
<li>Identify up to four key environmental problems in your local
area, including around your school. For each problem:</li>
<li>Identify and explain the behaviors that lead to those
problems?</li>
<li>What factors motivate such behaviors? Why do people behave
the way they do vis-à-vis that problem?</li>
<li>How does existing cultural values shape these behaviors?</li>
<li>What other reasons for the existence of such problems?</li>
</ul>
The illustration summarizes some of the group work.Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-14077567175319348342014-08-03T07:31:00.000+01:002014-08-03T07:50:51.300+01:00Human values<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghraTJO2JSAof1Rmg5HqcaamwBcjS0UHe15gPglJoMb3bd8nDPI0AlMcVD7LBj8bmZpjOJ2nzEgaL47JtVAixX-B8japuRek17hAnD-65Eqhrd89jp0ygPPK7GTqMgkKVen2rdopd0DxMz/s1600/mudra1-225x300.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghraTJO2JSAof1Rmg5HqcaamwBcjS0UHe15gPglJoMb3bd8nDPI0AlMcVD7LBj8bmZpjOJ2nzEgaL47JtVAixX-B8japuRek17hAnD-65Eqhrd89jp0ygPPK7GTqMgkKVen2rdopd0DxMz/s1600/mudra1-225x300.jpg" /></a></div>
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<b>This is what I learned from Stanley Asah in our workshops on conservation psychology. </b>Human values are transsituational goals of varied
importance, that serve as guiding principles in people’s personal life and in
the life of their society.Values are goals or deep rooted beliefs. They pertain
to a desirable end state or mode of conduct. Values transcend specific
situations. Depending on the person some values are more important than other
values. People have individual systems or patterns of value priorities.</div>
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<br /></div>
<div class="MsoNormal">
Values are acquired through socialization with dominant
group values and personal experiences. Values are relatively very stable, much
more than attitudes, cultural influences, worldviews, perceptions or influences from the social
environment. Individual value priority systems determine one’s identity and
behavior. Values interact sometimes in conflicting ways.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Ultimately values drive people’s behavior, serve their interests, are
standards for judging others, and enable people to cope with reality through
transforming existential necessities into expressible specific values to
facilitate communicative action. Values are responses to our needs as
biological organisms, for coordinated social interaction, for the smooth functioning
and survial of social entities. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Universal human values are salient motivations towards the following different end goals:</div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->1.<span style="font-size: 7pt;"> <b>
</b></span><!--[endif]--><b>Power </b>– social status and prestige, control or
dominance over people or resources (the end goals is authority and or wealth)</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->2.<span style="font-size: 7pt;"> <b>
</b></span><!--[endif]--><b>Achievement </b>– personal success through
demonstrating competence according to social standards (the end goal is to be successful,
capable)</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->3.<span style="font-size: 7pt;"> <b>
</b></span><!--[endif]--><b>Hedonism</b> – pleasure and sensuous gratification
for oneself (the end goal is to have pleasure, enjoying life)</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->4.<span style="font-size: 7pt;">
</span><!--[endif]--><b>Stimulation</b> – Excitement, novelty and challenge
in life (the end goals is to have a daring, varied life)</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->5.<span style="font-size: 7pt;">
</span><!--[endif]--><b>Self-direction </b>– independent through choosing
action, creating, exploring (the end goal is creativity, freedom, curiosity)</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->6.<span style="font-size: 7pt;">
</span><!--[endif]--><b>Universalism </b>– understand, appreciate, tolerate
and protect the welfare of all people and nature (the end goals is equality,
justice, protecting the environment)</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->7.<span style="font-size: 7pt;"> <b>
</b></span><!--[endif]--><b>Benevolence</b> – preserve and enhance the welfare
of people with whom one is frequent personal contact (the end goal is to be helpful,
honest, forgiving)</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->8.<span style="font-size: 7pt;">
</span><!--[endif]--><b>Tradition</b> – respect, commit to and accept the
custums and ideas of traditional culture and/or religion (the end goals is to be humble,
devout)</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->9.<span style="font-size: 7pt;">
</span><!--[endif]--><b>Conformity</b> – restraint of actions, inclinations,
and impulses likely to upset or harm others, violate social expectations or
norms (the end goals is politeness and obedience)</div>
<div class="MsoListParagraphCxSpMiddle" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->10.<span style="font-size: 7pt;"> <b>
</b></span><!--[endif]--><b>Security</b> – safety, harmony, and stability of society
of relationships and of self (the end goal is compliance with social order)</div>
<div class="MsoListParagraphCxSpLast" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
<!--[if !supportLists]-->11.<span style="font-size: 7pt;"> <b>
</b></span><!--[endif]--><b>Meaning </b>– find meaning in life, spiritual life,
inner harmony (the end goal is spiritualiy).</div>
<br />
<div class="MsoNormal">
<br /></div>
Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-28726024976915625502014-06-21T10:30:00.004+01:002014-06-21T10:39:47.385+01:00Know the psychology of your audience<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHRTgNBfE4_LryViwKsLok4wyGt0XPQxMjBzk59UjRD81y4nt_gLAPJgZOwRT6ArGrpgQF8JILe2yMfqnmsxtZmKH8TBxsEbKTkwG7CoH42DhaWWDYfiP4HDn5ElLZHqI0YdGlkpzOMm7r/s1600/Climate+Change+Psychology+(2).jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHRTgNBfE4_LryViwKsLok4wyGt0XPQxMjBzk59UjRD81y4nt_gLAPJgZOwRT6ArGrpgQF8JILe2yMfqnmsxtZmKH8TBxsEbKTkwG7CoH42DhaWWDYfiP4HDn5ElLZHqI0YdGlkpzOMm7r/s1600/Climate+Change+Psychology+(2).jpg" height="150" width="200" /></a></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; mso-layout-grid-align: none; mso-line-height-alt: 9.05pt; text-autospace: none;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span style="background: white;"><a href="http://ecoamerica.org/momentus/">MomentUs</a>,
launched in January 2013, is a new strategic organizing and communications
initiative designed to build a game-changing increase in personal and
institutional support for climate change solutions by using local and regional
impacts and preparedness to engage the breadth of the American public in
mitigation.</span><span style="background: white; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"> </span><span style="background: white;">They just published </span><a href="http://ecoamerica.org/wp-content/uploads/2014/06/eA_Beyond_Storms_and_Droughts_Psych_Impacts_of_Climate_Change.pdf">BEYONDSTORMS & DROUGHTS: The Psychological Impacts of Climate Change. </a><span class="A5"><b><o:p></o:p></b></span></span></div>
<div class="Default" style="margin-bottom: 6.1pt;">
<span style="color: windowtext; font-family: Times, 'Times New Roman', serif; font-size: large;"><br /></span></div>
<div class="Default" style="margin-bottom: 6.1pt;">
<span style="color: windowtext; font-family: Times, 'Times New Roman', serif; font-size: large;">A summary is published<a href="http://ecoamerica.org/wp-content/uploads/2014/06/eA_Beyond_Storms_and_Droughts_Summary_Sheet.pdf"> here</a>. For this blog I selected
some key excerpts from the main text:</span></div>
<div class="Default" style="margin-bottom: 6.1pt;">
<span class="A5"><b><span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></b></span></div>
<div class="Default" style="margin-bottom: 6.1pt;">
<span class="A5"><b><span style="font-family: Times, Times New Roman, serif; font-size: large;">Understanding Climate Change<o:p></o:p></span></b></span></div>
<div class="Default" style="margin-bottom: 6.1pt;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span class="A5">One reason
why people may not accept or act on climate change is that the problem is often
perceived as global, distant, and difficult to understand. </span><o:p></o:p></span></div>
<div class="Default" style="margin-bottom: 6.1pt;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span class="A5">Learning
about the local effects of climate change can make climate change more tangible
and thus make people more likely to accept it as a reality. </span><o:p></o:p></span></div>
<div class="Default">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span class="A5">Experiencing the effects of
climate change sometimes makes people more likely to accept climate change,
although psychological factors and people’s worldviews and ideologies can
complicate this link.</span><o:p></o:p></span></div>
<div class="Default">
<span style="font-size: large;"><br /></span></div>
<div class="Default">
<span style="font-family: Times, Times New Roman, serif; font-size: large;"><span class="A5">Helping people understand the
psychological impacts of climate change could be one way to increase people's
willingness to respond to the issue. </span><span class="A5"><o:p></o:p></span></span></div>
<div class="Default">
<span style="font-size: large;"><br /></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;"><b>Different Types of Climate Impacts: Disasters vs. Gradual Effects</b><o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 5.4pt;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 5.4pt;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Disasters onset at a specific point in time and are often highly
visible. Examples of disasters include floods, hurricanes, wildfires, heat
waves, and droughts. <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Gradual effects build up over time and are harder
to observe. Gradual effects include: slow changes in mean temperature, humidity
and dew point; sea level rise; spread of disease; changes in agricultural
conditions and associated increases in food insecurity; changes in natural
landscapes, changes in land use and habitation and associated increases in
numbers of displaced people; ecosystem disruptions; increased air pollution;
and decreased availability of fresh water.<o:p></o:p></span></div>
<div class="Pa5" style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 0cm; margin-right: 9.0pt; margin-top: 9.0pt;">
<span style="font-size: large;"><br /></span></div>
<div class="Pa5" style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 0cm; margin-right: 9.0pt; margin-top: 9.0pt;">
<b><span style="font-family: Times, Times New Roman, serif; font-size: large;">Impacts on Mental health<o:p></o:p></span></b></div>
<div class="Pa5" style="margin-bottom: .0001pt; margin-bottom: 0cm; margin-left: 0cm; margin-right: 9.0pt; margin-top: 9.0pt;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Some of climate change’s impacts on mental health
will come about from the direct and immediate physical impacts of climate
change. Others will come about as a result of climate change’s more gradual
impacts on the environment, human systems and infrastructure.<o:p></o:p></span></div>
<div class="Pa11" style="margin-right: 9.0pt;">
<span style="font-size: large;"><br /></span></div>
<div class="Pa11" style="margin-right: 9.0pt;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Some of the key impacts of climate change on
mental health include:<o:p></o:p></span></div>
<div class="Default" style="margin-bottom: 1.7pt;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Trauma, Shock,
Stress, Anxiety, Depression, Complicated grief, Severe reactions, such as PTSD,
Strains on social relationships, Substance abuse, Mental health emergencies, Sense
of loss, Hopelessness, fatalism, and resignation, Loss of autonomy and sense of
control, Loss of personal and occupational identity.<o:p></o:p></span></div>
<div class="Pa11" style="margin-right: 9.0pt;">
<span style="font-size: large;"><br /></span></div>
<div class="Pa11" style="margin-right: 9.0pt;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Drought is a special case of natural disaster
that can have particular effects due to the drought’s potential to impact
people’s livelihoods, especially farmers’. <o:p></o:p></span></div>
<div class="Pa11" style="margin-right: 9.0pt;">
<span style="font-size: large;"><br /></span></div>
<div class="Pa11" style="margin-right: 9.0pt;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Women, children, and older adults may be
especially susceptible to some mental health impacts.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-size: large;"><br /></span></div>
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: Times, Times New Roman, serif; font-size: large;">Experiencing adversity from climate impacts is
not inevitable. In some cases, adversity can result in personal and psychological
growth, a phenomenon known as post-traumatic growth.<o:p></o:p></span></div>
<div class="Default">
<span style="font-size: large;"><br /></span></div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5UrP9DHhreftgsxqC1uSQYZjXp_abSC68jYcUpXFkM-bUU8sCVjv87Uzxct2z6sJM0nBldreMSRYbGnquIiRKPVFdRuofvR3-hW1H3Z0JeTIZxWv3HdxwxM9AfPJ3BW88JTQxqYzPk5yN/s1600/Climate+Change+Psychology.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5UrP9DHhreftgsxqC1uSQYZjXp_abSC68jYcUpXFkM-bUU8sCVjv87Uzxct2z6sJM0nBldreMSRYbGnquIiRKPVFdRuofvR3-hW1H3Z0JeTIZxWv3HdxwxM9AfPJ3BW88JTQxqYzPk5yN/s1600/Climate+Change+Psychology.jpg" height="150" width="200" /></span></a><br />
<b><span style="font-family: Times, Times New Roman, serif; font-size: large;">Tips to prepare and
strengthen communities</span></b><br />
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<span style="font-family: Times, Times New Roman, serif; font-size: large;">Planners, policymakers, and other leaders may have experience
preparing for the physical impacts of climate change. However, they may be less
well-equipped to plan for psychological impacts. Here are 9 tips that planners,
policymakers, and other organizations can use as they prepare for and respond
to the impacts of climate change:<o:p></o:p></span></div>
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<span style="font-family: Times, Times New Roman, serif; font-size: large;"><br /></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 4.7pt; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;">1. Strengthen community and social networks.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 4.7pt; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;">2. Involve and inform the community.<o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 4.7pt; text-indent: 0cm;">
<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;">3. Encourage residents to incorporate mental health into existing
disaster preparation efforts.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;">4. Develop trusted and action-focused warning systems.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;">5. Pay special attention to vulnerable populations.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;">6. Create a sense of safety, calm, and hope.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;">7. Foster optimism.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;">8. Shore up infrastructure to mediate psychological effects.<o:p></o:p></span></div>
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<!--[if !supportLists]--><span style="font-family: Times, Times New Roman, serif; font-size: large;">9. Be sensitive to the needs of displaced people.<o:p></o:p></span></div>
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Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-38291567224297568742014-06-19T14:15:00.003+01:002014-06-20T16:37:56.637+01:00Spanish translation strategic communication course<div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkjNRq3p29SQENVAY8c9ElbEGjANP01DXALR7neaKhJKldXLt-EOloKNCo17xLpaR6jghHlWUyUHy5KsxuzRm1mhfUQEzHaItnLaZ3yTn-qEgvhXezQg9yUb5idsyIJWIQk1PILNpEIgTe/s1600/example-iteration-story.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkjNRq3p29SQENVAY8c9ElbEGjANP01DXALR7neaKhJKldXLt-EOloKNCo17xLpaR6jghHlWUyUHy5KsxuzRm1mhfUQEzHaItnLaZ3yTn-qEgvhXezQg9yUb5idsyIJWIQk1PILNpEIgTe/s1600/example-iteration-story.jpg" height="320" width="282" /></a></div>
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<span style="text-align: start;"><b>La traducción al español del curso estratégico de comunicación en línea gratis está disponible en <a href="http://www.frogleaps.or/">www.frogleaps.or</a>g.</b> La traducción fue realizada por Juanita Castaño, científica social y miembro de la CEC. Juanita ha tenido una larga carrera en el trabajo para el desarrollo sostenible de las organizaciones nacionales e internacionales y, últimamente como directora del PNUMA en Nueva York. </span></div>
Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-2217503024800297872014-06-08T16:49:00.000+01:002014-06-08T16:54:09.324+01:00Formulating the identity of your park<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnFayxS03MhBingrTklCyO2QOy-YT1VoEmxao_2JdsaPzYlBwTIPM9sLnkiEl3nfVHqA1M486IyxW_5_h5RVJQiXKFO8zc6ChvIOk2-al-nb4tXosWjJ2gqgh12b4AoyaUSfwmjBkmtIRl/s1600/Formulating+an+identity.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgnFayxS03MhBingrTklCyO2QOy-YT1VoEmxao_2JdsaPzYlBwTIPM9sLnkiEl3nfVHqA1M486IyxW_5_h5RVJQiXKFO8zc6ChvIOk2-al-nb4tXosWjJ2gqgh12b4AoyaUSfwmjBkmtIRl/s1600/Formulating+an+identity.jpg" height="480" width="640" /></a></div>
<b>Template for group work in a workshop next week for directors of national parks on corporate communication. </b>First decide in your group what the three most important audiences are for your national park. Then brainstorm about the key elements of the idfentity of your park and fill the boxes with key words.Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-72844630181246335672014-06-07T12:27:00.000+01:002014-06-07T12:27:01.203+01:00Waste free supermarket<iframe allowfullscreen="" height="281" mozallowfullscreen="" src="//player.vimeo.com/video/94340816" webkitallowfullscreen="" width="500"></iframe> <b>Biodiversity communication: Not what you say communicates, but what you do! </b>Especially when it appeals to traditional values, like this German initiative.Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-22191696308839920592014-06-05T08:34:00.000+01:002014-06-05T08:38:01.893+01:00Leadership or wisdom<iframe allowfullscreen="" frameborder="0" height="356" marginheight="0" marginwidth="0" scrolling="no" src="http://www.slideshare.net/slideshow/embed_code/32394652" style="border-width: 1px 1px 0; border: 1px solid #CCC; margin-bottom: 5px; max-width: 100%;" width="427"> </iframe> <div style="margin-bottom: 5px;">
<strong> <a href="https://www.slideshare.net/SarahRaeburn/ten-andahalf-thoughts-about-thought-leadership-from-the-writer" target="_blank" title="Ten-and-a-half thoughts about thought leadership from The Writer">Ten-and-a-half thoughts about thought leadership from The Writer</a> </strong> from <strong><a href="http://www.slideshare.net/SarahRaeburn" target="_blank">SarahRaeburn</a></strong> </div>
<b style="color: #1f497d; font-family: Calibri, sans-serif; font-size: 15px;">I have always had some difficulties – for many reasons – with the concept of leadership.</b><span style="color: #1f497d; font-family: Calibri, sans-serif; font-size: 15px;"> One reason e.g. being that after all this years of sustainability leadership investments, I ask myself: in which positions did these students finally land, where can we see the impact? And people Ghandi never were trained as leader nor did he like to be a leader, however hundreds of thousands wanted to follow him. So I was very pleased when a few weeks ago I saw this on the net about thought leadership. For me we should - like Lao Tse - not talk about leadership but about wisdom. </span>Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-33738768358202981312014-05-01T13:04:00.000+01:002014-05-03T12:00:55.490+01:00Concept note for an anti-rhino-poaching campaign<div class="MsoNormal">
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<b><span lang="EN-US" style="color: #1f497d; font-size: 11.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Times; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: NL; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Asked to comment on a project proposal for an anti-rhino poaching campaign,
I noticed that it was</span></b><b><span style="color: #1f497d; font-size: 11.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Times; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: NL; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"> very much an activity driven
project proposal. </span></b><span style="color: #1f497d; font-size: 11.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Times; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: NL; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">My reaction was: "next time
before starting to fill in the donor's template make a short concept note that
you circulate to others to get input. Now it is difficult to give strategic
advice as there is no real strategy. The project proposal immediately focuses
on activities that seem to be fun and not on desired results in specific
audiences. For me the main reasoning of such a concept note in should be
something like this:</span><span style="color: #333333; font-size: 11.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: NL; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1f497d; font-size: 11.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Times; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: NL; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">All signs
indicate that Rhino poaching in Namibia will be an increasing issue in the very
near future. The entry of international organized crime into Namibia will not
only threaten species and decrease Namibia’s natural heritage and capital, but
it also will introduce other forms of crime and corruption, damage Namibia’s
reputation as a tourist destination, negatively affect the life of people in
local communities to name only a few consequences. Legislation, law enforcement
and economic measures alone will be insufficient to adequately tackle the
issue. </span><span style="color: #333333; font-size: 11.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Times; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: NL; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">In reality what mostly happens is
that politicians call for committees or expert meetings; national enforcement
officers put an other priority on their list; local enforcement officers are
confronted with again another priority and continue business as usual;
other ministries look away as do small and medium enterprises who may suspect
their clients are involved in illegal wildlife trade. In short these
instruments may not work without a serious investment in awareness raising,
attitude and behaviour change of a number of actors.</span><span style="color: #333333; font-size: 11.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: NL; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1f497d; font-size: 11.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Times; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: NL; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">This
project offers an opportunity to help realize a future without Rhino poaching
in Namibia. A future of Namibia as an African country where rhinos and other
wildlife flourish. A future where parliamentarians are keen to set the right
priorities for appropriate legislation and governance. A future where law
enforcement institutions and officers are aware of the challenges, are immune
for bribes and motivated to take these challenges head on. A future where
the relevant ministries mobilize funds to provide financial incentives to local
communities to monitor wildlife and immediately report crime or criminal
intruders. A future where there is a broad support in Namibian society for all
efforts to prevent, reduce and eradicate poaching, where travel agents, hotel
owners, car rentals, restaurants and shop owners do not facilitate in any
way the stay and operations of people involved Rhino poaching. Where media give
positive feedback on rhino conservation successes, where they provide education
and are a channel for messages from local people and bottom-up initiatives.
Where media make rhino conservation the talk of the town and stimulate word of
mouth. A future where rhino is a broadly shared national emotion!</span><span style="color: #333333; font-size: 11.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: NL; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></div>
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<span lang="EN-US" style="color: #1f497d; font-size: 11.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Times; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: NL; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">The vision
of this project is that to reach such a future, one needs to raise awareness
about the uniqueness of the rhino, </span><span style="color: #1f497d; font-size: 11.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Times; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: NL; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">its
innocence, its beauty, its place in folk tales. People also need to know of</span><span style="color: #1f497d; font-size: 11pt; line-height: 15.6pt;"> the
heroic activities of normal community members and organizations who in the past
and today already are conserving the rhino, the opportunities for many in
Namibia to better capitalize on the current rhino population, the negative
impacts that wildlife crime will have on society if no action is taken, the
concrete possibilities people have to contribute to rhino conservation. The way
to raise this awareness is not by telling people what is good, but by appealing
to their traditional value systems and link these values with the Rhino issue:
how the rhinos in our community make us happy; how it is a longstanding
tradition and normal in our society not to kill rhinos; how we view in our
culture rhinos and other wildlife as integral part of our natural environment
almost like family; how we protect the innocent rhinos against poachers
who want to earn a quick buck; how we see rhino conservation as part of our
social justice in Namibia, how we see it as immoral to in anyway assist
poachers and illegal traders.</span></div>
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<span lang="EN-US" style="color: #1f497d; font-size: 11.0pt; mso-ansi-language: EN-US; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Times; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: NL; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">The
strategic initiatives this project offers – when designed and executed fast
enough and well enough will make the vision described above a reality. The
initiatives comprise activities of compiling and distributing local stories,
individual stories, children’s drawings, songs, poems, music events, campfire
events, competitions and other cultural activities that illustrate how
traditional and cultural values link with rhino conservation. Some activities
are focused on the general public and distributed through mass media. They
provide the general messages and create the feel, emotion and motivation for a
Namibian future with Rhinos and without poachers. Other activities are tailored
strategically to specific audiences, e.g. schools, universities,
parliamentarians, law enforcement, tourism SMEs etc. </span><span style="color: #1f497d; font-size: 11.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Times; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: NL; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">They appeal to specific emotions and values of each
target audience and convey concrete messages of how they can contribute to a
future of Namibia with rhinos and without poachers. The activities
are initiated by a coalition of government institutions and NGOs and
coordinated by Natuye, with strategic advice of IUCN CEC. The costs of such a
project far exceed the current budget of the proposal. If that is a problem you
make this a pilot project that shows how it can work and explores ways to roll
it out over the whole nation.</span><span style="color: #333333; font-size: 11.0pt; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: NL; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><o:p></o:p></span></div>
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Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-42627755920429482672014-04-22T14:09:00.000+01:002014-04-22T14:51:52.514+01:00Mattheus passion: 5 performances – 5 experiences<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHOqUQg-0AfslqgDPM7EvwbgzP7IRP5-ctnvYtePgnnf5ZgdIxjIaJxMBiGIrp0bkQ4U5sv78XnTdWWN8P4WD43l1q-ld3iFawqnqvFxmYfErSViNrmpmPqR6QQ1e0hehy2H4f1aQWsOCD/s1600/teldec-stmatt-autograph-browser.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHOqUQg-0AfslqgDPM7EvwbgzP7IRP5-ctnvYtePgnnf5ZgdIxjIaJxMBiGIrp0bkQ4U5sv78XnTdWWN8P4WD43l1q-ld3iFawqnqvFxmYfErSViNrmpmPqR6QQ1e0hehy2H4f1aQWsOCD/s1600/teldec-stmatt-autograph-browser.jpg" height="300" width="400" /></a></div>
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<b>It is a Dutch tradition to perform the St. Matthew Passion in
the week before Eastern.</b> In churches and concert halls. By professionals and by amateurs.
This year I watched 5 different performances on the BRAVA TV Channel. Every
night one. From beginning to the end. I listened to hear the differences. All performances made a deep impression on me in different ways. The contagious enthusiasm
of the Vocal Markant Ensemble. The
passion of the <a href="https://www.youtube.com/watch?v=ZgA6twxoLRM">Amsterdam Baroque Orchestra</a> to get deep into the intentions and feelings
of the composer. The celestial boys’ voices of the <a href="http://trebles.info/thomanerchor/matthaeus-passion-bach-gewandhausorchester-leipzig-video_09a4a3e59.html">Thomanerchor with the Gewandhaus orchestre</a> in the St. Thomas Church in Leipzig. The “classical” version
in which Mendelsohn rearranged the composition to reintroduce it to ears,
hearts and minds of the 19th century inhabitants of Leipzig, by the Dutch Symphony
Orchestra. And finally the special and familiar sound of the Concertgebouw Orchestra,
realized over the last 100 years of performing this piece every Eastern season.
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One thing I noticed was that all performances seemed to me
to be faster than when I first heard the Passion in the nineteen fifties. One more than
the other. Ton Koopman was especially fast. It was fascinating to hear the violin
solo of the Aria ‘Gebt mir meinem Jesum wieder’. In the interpretation of the
Concertgebouw and the Gewandhaus orchestra the tempo was slower and the violin
played more in the traditional way the Chaconne for violin solo is mostly played. Such tempo
and style bring old memories back. I hear my father practicing and performing.However in the Koopman interpretation you
really could hear and see the silver coins rolling down the temple steps. Mendelsohn
had left out this aria altogether, as well as most of the Chorals. He must have
thought that these reflections on specific events in the story were unwelcome
interruptions of the dramatic flow of music and text for the ‘romantic’ audience
of his time.</div>
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The performances also showed how the environment influences
the performance: in the church it gets a real protestant (Lutherian) meaning,
while in the concert hall it becomes more a secular reflection on the forces of
good and evil in our lives. Other interesting details are the way the basso
continuo was performed, sometimes without organ, sometimes with one organ, some
times with an organ in each Coro. Performing with only male voices (or almost
only) or with a mixed chorus had
different effects. Then the line up of the two orchestras. In the church they
were most probably closest to the possibilities Bach had himself. On the
concert hall podium, the orchestras were much larger and the Coros had much
more players. What stayed the same was the powerful music: deeply moving by touching
on a range of emotions. I remember how long it felt the first time I sat in the
church listening to the Mattheus. How incredible it was to play the violin in
Coro I and be in the middle of the sound with our student orchestra. And how I
slowly over the years learned to apprecfiate the different parts of this
phenomenal composition, always discovering something new. I look forward to next
year. </div>
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Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-17941716702964569292014-02-25T10:52:00.000+00:002014-02-25T10:52:44.032+00:00Communication Aphorism<b>It is relevance, not importance that communicators should focus on.</b>Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-71637187130818038842014-02-24T18:09:00.000+00:002014-02-24T18:28:40.432+00:00Frequently made mistakes in organizing a side event<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh66tCdKlv4TdaMPpzrpK6nBhPilGTYH75xd6HVwnoiUDouoWRfpv0l4FLGqyVyLNKd-ZusqXwutiFYK2Ees8hLnc0msMeOFrgNA_-opf9TupQ2jnSydU4RR-QDSF2Jegc0kXLJyCWT6_j2/s1600/Side+event+objectives.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh66tCdKlv4TdaMPpzrpK6nBhPilGTYH75xd6HVwnoiUDouoWRfpv0l4FLGqyVyLNKd-ZusqXwutiFYK2Ees8hLnc0msMeOFrgNA_-opf9TupQ2jnSydU4RR-QDSF2Jegc0kXLJyCWT6_j2/s1600/Side+event+objectives.jpg" height="150" width="200" /></a></div>
<b style="text-align: justify;"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">CASE OF A WRONG
COMMUNICATION PLAN</span></b><br />
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">An organization has developed a new initiative
for conservation. They want to bring this initiative a step further by organizing
a side event with their partners during a conference. The communication officer
is asked to develop a plan for the side event: <o:p></o:p></span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">In short her objectives (and means) are:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrChnLMxBIhRCp6iQNHfzvteCl3eP6WeDW5UsHzt4RGvZkdZLQlx5qC5gL7PMYkbnaNjRUPgeb874koQPcpSwgdC9Uq7CsqDDHBsynM-DN2rEh-C9q69QHaar4Jbun_MaOhub6ksU7Mmxq/s1600/Side+event+outline.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjrChnLMxBIhRCp6iQNHfzvteCl3eP6WeDW5UsHzt4RGvZkdZLQlx5qC5gL7PMYkbnaNjRUPgeb874koQPcpSwgdC9Uq7CsqDDHBsynM-DN2rEh-C9q69QHaar4Jbun_MaOhub6ksU7Mmxq/s1600/Side+event+outline.jpg" height="150" width="200" /></a><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">Present the current conceptual
framework our initiative in the light of current discussions of the conference
(through a presentation by one of the initiators)</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"> </span><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Present the logframes developed as a way forward for our
initiative (by a panel discussion with experts).</span></div>
<div class="MsoListParagraphCxSpMiddle" style="margin-bottom: .0001pt; margin-bottom: 0cm; mso-add-space: auto; mso-list: l1 level1 lfo1; text-align: justify; text-indent: -18.0pt;">
<span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;"> Invite suggestions on the challenges
of applying this contextual framework at national and global level (through buzz
groups).</span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Asked for suggestions on this plan she got as feedback
this not going to work. You are jumping to means, you focus on the wrong
audience and you have objectives that are not helpful to make the event a
success. <o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<b><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">HOW TO DO IT RIGHT?<o:p></o:p></span></b></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<span style="font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Before developing the plan, she should have asked her boss:</span><br />
<span style="font-family: Symbol; font-size: 12pt; line-height: 115%; text-indent: -18pt;"><span style="font-family: 'Times New Roman'; font-size: 7pt; line-height: normal;">I</span></span><i style="text-indent: -18pt;"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">s this really possible?</span></i><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;"> (no, the
effective time one has for a side event
is only one hour)</span><br />
<i style="text-indent: -18pt;"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">Would this audience be available to attend our side event</span></i><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">? (no, they would have their own events).</span><br />
<i style="text-indent: -18pt;"><span style="font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">What is it that you really want and what we realistically can
achieve</span></i><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">? (e.g. support from conference participants for
our initiative). </span></div>
<div class="MsoNormal" style="margin-bottom: .0001pt; margin-bottom: 0cm; text-align: justify;">
<br /></div>
<div class="MsoNormal">
<span style="font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">On the basis of such last objective, she then could have developed communication objectives (see examples in illustration 1). Once her manager agreed with them she could look at how to
achieve them and plan the session (see examples in illustration 2). <o:p></o:p></span></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;"><br /></span></div>
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<span style="font-size: 12.0pt; line-height: 115%; mso-ascii-font-family: Calibri; mso-ascii-theme-font: minor-latin; mso-hansi-font-family: Calibri; mso-hansi-theme-font: minor-latin;">A good side event is based on good communication. Good communication is based on a clear and focused communication objectives that are the basis for the means and approaches chosen for the side event. It is not the other way around. And mind you: give enough attention to the attuitude objectives, they mostly come last if given any attention at all. </span></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 12.0pt; line-height: 115%; mso-ansi-language: NL; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"><br clear="all" style="mso-special-character: line-break; page-break-before: always;" />
</span>
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Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-81549229607895685202013-12-22T15:10:00.001+00:002013-12-22T15:11:34.499+00:00Think like a marketer: What advertising can teach about changing consume...<iframe allowfullscreen="" frameborder="0" height="270" src="//www.youtube.com/embed/YZIAdPkbIzs" width="480"></iframe><span style="background-color: white; color: #333333; font-family: arial, sans-serif; font-size: 13px; line-height: 17px;"><b>From the perspective of working in the private sector, Eric Phu discusses how marketing and advertising can be used to effectively change behavior in Asia.</b></span>Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-84854779518692308592013-12-15T12:44:00.001+00:002013-12-15T12:51:54.045+00:00Ten principles and values of a consultant<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvfoK5YjY6Wu5fm9EdUQ2ubHTkPeBVHLGZ9LW2KrOYCUOpM4GdVg-KyUC9mQ_2WlvQhf8-Bq02AdEihb1J7URb4YldGisQOc_yHvpZjESXQxnfacID8Hecroicc9n7VuWhaZFnZuXiHjxR/s1600/Values+of+a+consultant.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="151" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvfoK5YjY6Wu5fm9EdUQ2ubHTkPeBVHLGZ9LW2KrOYCUOpM4GdVg-KyUC9mQ_2WlvQhf8-Bq02AdEihb1J7URb4YldGisQOc_yHvpZjESXQxnfacID8Hecroicc9n7VuWhaZFnZuXiHjxR/s200/Values+of+a+consultant.png" width="200" /></a></div>
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<b><span style="font-size: 12.0pt; line-height: 115%;">Since many years when asked what I do
for a living, I answer that I am an environmental consultant, specialized in communication</span></b><span style="font-size: 12.0pt; line-height: 115%;">. Many of my colleagues focus on a
specific discipline, e.g. branding, advertizing, facilitation or PR. I offer
advice on all stages of the management cycle, always from the perspective of strategic
communication, processmanagement and learning. I am not interested to become
the best in my trade or to make a lot of money. I love to concentrate on
results that make a difference to the client and to nature or sustainable
development. In the plane a young professional asked me what my professional
values were. I shared with him these ten principles and values that guide my
work:<o:p></o:p></span></div>
<div class="MsoListParagraphCxSpFirst" style="mso-list: l0 level1 lfo1; text-indent: -18.0pt;">
</div>
<ol>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;"><span style="font-size: 7pt; line-height: normal;"> . </span></span><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">Love nature. Love people.</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;"><span style="font-size: 7pt; line-height: normal;"> . </span></span><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">Know your qualities and your
limitations.</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;"><span style="font-size: 7pt; line-height: normal;"> . </span></span><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">Focus on the issue behind the
question.</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;"><span style="font-size: 7pt; line-height: normal;"> . </span></span><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">Be humble and customer oriented.</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;"><span style="font-size: 7pt; line-height: normal;"> . </span></span><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">Always keep learning, view everyone
as your teacher.</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;"><span style="font-size: 7pt; line-height: normal;"> . </span></span><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">Publicize the success of your
clients.</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;"><span style="font-size: 7pt; line-height: normal;"> . </span></span><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">Dream the future, that will inspire
others.</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;"><span style="font-size: 7pt; line-height: normal;"> . </span></span><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">Be honest and transparent and ask
that from others too.</span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;"><span style="font-size: 7pt; line-height: normal;"> . </span></span><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">Listen to your (ex) customers and
their stakeholders to see what cannot be seen</span><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;">.<span style="font-size: 7pt; line-height: normal;"> </span></span></li>
<li><span style="font-size: 12pt; line-height: 115%; text-indent: -18pt;"> Work hard, do not complain and give
the credits to others.</span></li>
</ol>
<!--[if !supportLists]--><br />
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<span style="font-size: 12.0pt; line-height: 115%;">See also:<o:p></o:p></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><a href="http://cepatoolkit.blogspot.nl/2007/11/effective-attitude-of-consultant.html">The effective attitude of a consultant</a> </span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><a href="http://cepatoolkit.blogspot.nl/2007/09/coaching-to-be-mindful-of-learning.html">Coaching to be mindful of learning</a></span></div>
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<span style="font-size: 12.0pt; line-height: 115%;"><a href="http://cepatoolkit.blogspot.nl/2010/06/communication-tools-or-strategy.html">Communication:tools or strategy</a></span> </div>
<span style="font-size: 12pt; line-height: 115%;"><a href="http://cepatoolkit.blogspot.nl/2013/08/frogleaps-on-strategy.html">Frogleaps onstrategy</a></span>Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-23323455239763446332013-12-14T13:09:00.002+00:002013-12-14T13:11:15.547+00:00<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbEcFQjQzidnMoiopACPJKx95PeIEhr5SR3LL-e1A5gqtMZ2qJmFvd2V1hlKtsKhj4yXb-BtZSuOnsEBd1J0RUXotbpfs_wbhu4EfsQP6BsAzR5dQs7x1fAe0jSuAahRwWrutLlLbnwimN/s1600/Big+History.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbEcFQjQzidnMoiopACPJKx95PeIEhr5SR3LL-e1A5gqtMZ2qJmFvd2V1hlKtsKhj4yXb-BtZSuOnsEBd1J0RUXotbpfs_wbhu4EfsQP6BsAzR5dQs7x1fAe0jSuAahRwWrutLlLbnwimN/s400/Big+History.jpg" width="400" /></a></div>
<i><b>We are all curious. Creative. Connected. We are part of a larger story. One that is still unfolding. </b></i><br />
<i><br /></i>
These are the first lines of a compelling learning tool about nature, interdependence and the complex context of our human condition. A <a href="https://www.bighistoryproject.com/bhplive">learning tool </a>developed by Macquarie University a must read for everyone who wants to know where do we come from and where are we heading? It provides a sound basis for education about conservation and sustainable development.Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0tag:blogger.com,1999:blog-8353960188989276944.post-85503904140305873932013-10-29T13:28:00.000+00:002013-10-29T13:44:50.024+00:00Learning pathways<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdxGNgFrYJ8jONIqdPZf_8DEZKhsGZ9TE3iAh3fvbqS2RzV2hJv0hWM6OvdMbpj1sTSyS7OdMEmCwyoY_V3C-G4-o-rg2_RgwFBK1Mb1HnpRKeESLxUhRSSQRMtd1lqzpxwsdCc3jg_rxX/s1600/Multiple+choice+questions.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdxGNgFrYJ8jONIqdPZf_8DEZKhsGZ9TE3iAh3fvbqS2RzV2hJv0hWM6OvdMbpj1sTSyS7OdMEmCwyoY_V3C-G4-o-rg2_RgwFBK1Mb1HnpRKeESLxUhRSSQRMtd1lqzpxwsdCc3jg_rxX/s200/Multiple+choice+questions.jpg" width="200" /></a></div>
<span style="font-size: 12pt; line-height: 18px;"><span style="font-family: Times, Times New Roman, serif;"><b><a href="http://www.frogleaps.org/">Frogleaps</a> is now a few months on line.</b> We are analyzing the behavior of the users of the two courses on frogleaps. Maybe not surprisingly the multiple choice questions on the strategic communication course are frequently answered by most visitors and users. So this weekend we also uploaded such questions in the various topics of the storytelling course. </span></span><br />
<span style="font-size: 12pt; line-height: 18px;"><span style="font-family: Times, Times New Roman, serif;"><br /></span></span>
<span style="font-family: Times, Times New Roman, serif;">
</span>
<br />
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<span style="font-family: Times, Times New Roman, serif;"><span style="font-size: 12pt; line-height: 18px;">Both courses end with an opportunity “<i>to do it yourself”. </i>To make these “<i>do it yourself” </i>key subjects<i> </i>more attractive we added tools to help users with developing a communication strategy or writing a story. Some of these tools provide instructions for individual use. Other tools provide instructions to develop steps jointly with colleagues or partners. In that case the advantage is that users in those cases have to explain parts of the theory to their colleagues and or partners and will in this way enhance their own individual learning. Then there is the blog to update the content of the courses. This leads to the follwoing learning pathways:</span><span style="font-size: 7pt; text-indent: -18pt;"> </span></span></div>
<div class="MsoListParagraphCxSpFirst" style="text-indent: -18pt;">
</div>
<ol>
<li><span style="font-family: Times, Times New Roman, serif; font-size: 12pt; line-height: 18px; text-indent: -18pt;">Reading through the course in a linear way and updating your knowledge by occasionally looking at the blog</span></li>
<li><span style="font-family: Times, Times New Roman, serif;"><span style="font-size: 12pt; line-height: 18px; text-indent: -18pt;"><span style="font-size: 7pt; line-height: normal;"> </span></span><span style="font-size: 12pt; line-height: 18px; text-indent: -18pt;">Following the blog and occasionally check the content of the theory that is referred to in the blog</span></span></li>
<li><span style="font-family: Times, Times New Roman, serif; font-size: 12pt; line-height: 18px; text-indent: -18pt;">Surfing through the key subjects and tasting the content by doing the multiple choice questions</span></li>
<li><span style="font-family: Times, Times New Roman, serif;"><span style="font-size: 12pt; line-height: 18px; text-indent: -18pt;">Starting with the “</span><i style="font-size: 12pt; line-height: 18px; text-indent: -18pt;">do it yourself” </i><span style="font-size: 12pt; line-height: 18px; text-indent: -18pt;">subject and using the tools to learn and occasionally go back to the theory explained in the previous key-subjects</span></span></li>
<li><span style="font-family: Times, Times New Roman, serif; font-size: 12pt; line-height: 18px; text-indent: -18pt;">Using the group learning tools to enhance your own learning, by introducing the exercises to colleagues and partners</span></li>
<li><span style="font-family: Times, Times New Roman, serif; font-size: 12pt; line-height: 18px; text-indent: -18pt;">Using the tools in your own Communication training workshops.</span></li>
</ol>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWWpsbBZqg7ff84FalUEM7Tg7MqkCnOtYvW30AjTkZiBKvaeQVIWaB9oDi-bpCI93EBQS1Bhyphenhyphen8B_J58SLtDUkbGbhgyIICBiVwkphff0QHMM7Yl4pYyu5-pOxTi4GJUOx5SrnX7G3esBO0/s1600/2013-09-12+11.19.41.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiWWpsbBZqg7ff84FalUEM7Tg7MqkCnOtYvW30AjTkZiBKvaeQVIWaB9oDi-bpCI93EBQS1Bhyphenhyphen8B_J58SLtDUkbGbhgyIICBiVwkphff0QHMM7Yl4pYyu5-pOxTi4GJUOx5SrnX7G3esBO0/s200/2013-09-12+11.19.41.jpg" width="200" /></a></div>
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<span style="line-height: 18px;"> </span><span style="font-size: 12pt; line-height: 18px;"><span style="font-family: Times, Times New Roman, serif;">The individual linear learning pathway of reading through the parts or the whole course may only be done by some users. Therefore we thought to suplement this learning pathway by a route to taste the content through multiple choice questions, and an opportunity for individual and for group learning by adding tools to be used with colleagues and partners. </span></span></div>
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<span style="font-size: 12pt; line-height: 18px;"> Most of the tools we have tested ourselves in training workshops or during university lectures. The students of the Klagenfurt University MSc Course on Protected Area Management were thrilled to discover how useful the stakeholder analysis tool was. “<i>We now really understand the importance of researching stakeholders in advance, the theory we got never really gave us the insights that you have to look for those stakeholders that can become your partners”,</i> was one of their comments.<o:p></o:p></span></div>
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<span style="font-family: Times, Times New Roman, serif; line-height: 18px;">In a workshop with local communities in Sierra Leone, we used some of</span><br />
<span style="font-family: Times, Times New Roman, serif; line-height: 18px;">the </span><span style="font-family: Times, 'Times New Roman', serif; line-height: 18px;">storytelling tools to let participants dream up a change strategy for</span><br />
<span style="font-family: Times, 'Times New Roman', serif; line-height: 18px;">coastal </span><span style="font-family: Times, 'Times New Roman', serif; line-height: 18px;">management. In a workshop in Jordan we used some storytelling</span><br />
<span style="font-family: Times, 'Times New Roman', serif; line-height: 18px;">tools to help </span><span style="font-family: Times, 'Times New Roman', serif; line-height: 18px;">birdlife partners from the region flash out success stories that</span><br />
<span style="font-family: Times, 'Times New Roman', serif; line-height: 18px;">could be used as </span><span style="font-family: Times, 'Times New Roman', serif; line-height: 18px;">supportive testimonials in a campaign to mainstream the</span><br />
<span style="font-family: Times, 'Times New Roman', serif; line-height: 18px;">issue of migrating </span><span style="font-family: Times, 'Times New Roman', serif; line-height: 18px;">soaring birds into various sectors. </span></div>
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<span style="font-family: Times, 'Times New Roman', serif; line-height: 18px;">Some CEC members shared already their tools they thought could add</span><br />
<span style="font-family: Times, 'Times New Roman', serif; line-height: 18px;">value: </span><span style="font-family: Times, 'Times New Roman', serif; line-height: 18px;">recently Suzana Padua from Brazil send us her tool to do a</span><br />
<span style="font-family: Times, 'Times New Roman', serif; line-height: 18px;">simulation game</span><span style="color: red; font-family: Times, 'Times New Roman', serif; line-height: 18px;">.</span></div>
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<span style="color: red; font-size: 12pt; line-height: 18px;"> </span><span style="font-size: 12pt; line-height: 18px;">We very much look forward on feedback from users about the different learning pathways and how we can improve them. We also like to hear from users about their experience using the tools. Please feel free to comment below or to write a blog article! </span></div>
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Frits Hesselinkhttp://www.blogger.com/profile/16364344359931762377noreply@blogger.com0