Internet notebook about my work: deep listening to facilitate positive change


Wednesday 6 May 2009

Internet magic

If you make the message accessible to people, use the internet to build an on line community, you can get people to take collective bottom up action. The prince of Wales created his own global web viral campaign to protect the rainforests and combat climate change. The website has been designed and built by Blue State Digital, the internet consultancy company behind Mr Obama’s web campaign. An array of celebrities have appeared alongside Prince Charles and an animated frog in a film to highlight the dangers of deforestation. One of the things visitors of the website can do is create their own frog message with a photo or video clip and include in the celebrities video to send it to their networks.

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