![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEisvXrvLWF66_AWjH-eje13F_yB2xPVwkneRq3UZ1vdlGt-HwT5hYsPBpMPpPMQ1Mtknjt-HHgPTuLXFU3COk7o4SaVp2zSJiRMifOv8cBFer9IADJFf5WyJ6Q76qndvaCf2y-yDRlHt7Nu/s200/global_financial_crisis1.jpg)
1. Cash should be king - be careful with borrowing money.
2. Clients - manage the risks of the different client groups.
3. Costs - always be critical of the costs, especially when business goes well.
4. Capital - be critical on capital investsments: can't it be cheaper?
5. Communication - always be transparent, internally and externally.
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