CEPA: Communication, Education and Public Awareness for the Environmental Conventions.
Internet notebook about my work: deep listening to facilitate positive change
.
Wednesday 4 May 2011
The Power of Words
"It is a beautiful day, but I can't see it." A better message than: "I am blind, please help". A nice show of the advertizing skills and services of a British marketing agency.
A sustainable future requires change at all levels. Change is an individual and emotional event – that depends on collective actions for success. Deep listening, communication, learning and facilitation can help to create the will to cooperate: the key to trigger positive behaviour change.
No comments:
Post a Comment