Internet notebook about my work: deep listening to facilitate positive change


Wednesday 11 May 2011

Branding is engaging

You hate Barcelona, you love the team, you are indifferent to football, you don’t care who wins as long as it is a good game. People look at the same person, product, organization or football team, but they do not see the same thing. Everyone views things from his or her own perspective. And there are a myriad of viewpoints and perceptions. Moreover the emotions things trigger in us, also change from person to person. They vary from attraction to disgust, from love to hate, from ignorance to apathy. To get your message across and brand your team or organization, you have to tap into these emotions in a way that audiences become engaged in a meaningful way. Communicators have to get closer to the audiences, listen and take in what they say and feel. Starting these conversations and being serious about it, is the way to spread the word about your brand.

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