Pew: Million-Dollar Reef Sharks

A shark has more value on the reef than in a soup. That is the message of the findings of an Australian research project. The implicit component of this message to governments and private sector is: it pays off to take measures to protect certain animals that are vital for an ecosystem. Protected areas is one of the measures one could take: indeed what would Serengetti be without the lions or Yellowstone without the bears"? The message is strong. However the video could have been more effective when tailored to a specific audience and adding a more specific action component: The why bother might be clear, but not what to do about it. And when addressing the general public - I found it on Youtube - it should have focussed more on the awe for this creature in his environment.