What is strategy?

Strategy is not a plan to implement. Strategy is a three-fold skill set one learns along the road towards desired results. These skills one learns by practicing, contemplating and practicing, the way one masters an art.

The first skill is to unconditionally accept uncertainty on the road towards a desired result.

The second skill is to see the unique possibility that will help us gain a decisive advantage along the road towards the desired result.

The third skill is to timely exploit that unique possibility to gain this decisive advantage on the road towards the desired result.
See also the principles of the way of the strategy.