Internet notebook about my work: deep listening to facilitate positive change


Monday 31 December 2012

Universal principles

Listening on New Years Eve to the Bach’s Suites forvioloncello solo, it occurred to me that all music is based on a hiearchy of a few universal principles: sound – beat – emotion – rythm – melody – scales – harmony – contra-point.

As music is a communication vehicle, the hiearchy of universal communication princlipes might be:

Audience - Issue - Relevance (emotions, benefits, attention, interest, desires) - Objectives (knowledge, attitudes, action) - Message - Channels (media - e.g. music) - Timing - Feedback.

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