Internet notebook about my work: deep listening to facilitate positive change


Saturday 15 December 2012

Rebranding a conservation initiative

A good example of the power of branding. Left the old  look , right the new one. The changes in the name, the tagline (changing the game for nature), the wording of mission and activities, the visual language - all point at a new action and people oriented approach. The new positioning points out core beliefs: nature is worth throwing a party for; people are the solution, they know the real deal; we are not afraid of change, we will do what it takes to change the game for nature. The site visitor, who sympathizes with this work can immediately contribute by making a (in the UK tax deductable) donation. Check out both sites and the power of communication. Good work of Futerra.

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