Internet notebook about my work: deep listening to facilitate positive change


Friday 27 January 2012

Awareness raising

Through a facebook posting I came across this example of a picture saying more than 1000 words. There was a question about who initiated the campaign, so I googled a bit and came across three sites that are interesting for environmental communication. Wildaid aims to end the illegal wildlife trade by reducing demand through public awareness campaigns and providing comprehensive marine protection. Poor Planet raises eco-awareness by bringing news, articles and opinions on famous and not-so-famous environmental issues. Categories are nature, energy, climate change, pollution, destruction, making a difference. Awareness seems high on the agenda - assuming information will lead to behaviour change. Advertizers without borders is an international network of advertising professionals. Their profession leaves little extra time but as their site shows it is enough to donate public service campaigns that impact local, regional or global. Campaigns are about health, human rights, environment and have a clear action component.

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