Internet notebook about my work: deep listening to facilitate positive change


Wednesday 2 February 2011

A message of awe and wonder

How to make a tiger roar? My colleague Ana Puyol shared this Traffic video on her facebook page. It is a good example of branding biodiversity by appealing to our awe and wonder for the tiger. It has a simple action perspective that supports awareness raising. Traffic and WWF CHina should put the video on YouTube to get to a global audience.

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