Gasland is a consumer's campaign for a moratorium on new gaz drilling methods. My colleague Keith Wheeler just made me aware of this movie and campaign. Energy producing methods like fracking have a heavy polluting impact on water and air. Existing legislation in the US allows it. The campaign for a moratorium targets consumers. A website offers tools to inform politicians with arguments they care about: health and financial costs. A map shows drill sites and watersheds. Animation illustrates the impacts of fracking and invites you to click for elevator speech basic facts and figures. Postcard size stories show people telling their personal experiences in a few sound bites. Immediate action towards politicians is a button away. Screening the movie in your community is a means to create word of mouth. In short a perfect example of strategic communication.
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