Internet notebook about my work: deep listening to facilitate positive change


Saturday 30 October 2010

Biodiversity Barometer -

On the occasion of the CBD COP 10, the Union for Ethical BioTrade commissioned an extension of its Biodiversity Barometer to Japan and Korea. Through consumer surveys, UEBT tracks consumer awareness and understanding of biodiversity and their purchasing behaviors. The new surveys of Japanese and South Korean consumers also claim to confirm the growing importance that consumers attach to biodiversity across the world. The reports consist of two pages. The website provides no access to the original research or methodology... The survey was sponsored by a Korean cosmetic firm and carried out by a global market research company: its website does not mention any biodiversity barometer... Greenwash or clumsy communication?

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