Internet notebook about my work: deep listening to facilitate positive change


Tuesday 3 June 2008

CEPA best practice

The way Germany organized communication, education and public awareness around CBD COP 9 was a perfect example of CEPA best practice. The branding of the event and biodiversity was perfect. The interaction with stakeholders through the Nature Alliance was a good way of using intermediaries and multipliers to reach many groups. The various events e.g. lectures, music, sports were well designed to reach out to the general public. There were activities for young people. And it was all connected in one big campaign. I did not see the strategy behind all this, but if there was a prize for CEPA it should go to the German Ministry of Environment.

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