Communication can support the process of positive change in a protected area when it focuses on knowledge, attitudes and practices (KAP). Storytelling about cases of positive change helps people to analyze the change process and discover the role of communication. In our workshop for protected area managers in Quito, we used an upgraded version of the template we developed over the years in CEC (click on the matrix). The open questions make it easy for managers to tell their story and compare their experiences with their peers. It is important though to explain what we are looking for. E.g. WHEN is not so much asking for a date, but for the description of the moment change really started to take off: the tipping point.
Tuesday, 26 May 2009
Case study format communication stories
Communication can support the process of positive change in a protected area when it focuses on knowledge, attitudes and practices (KAP). Storytelling about cases of positive change helps people to analyze the change process and discover the role of communication. In our workshop for protected area managers in Quito, we used an upgraded version of the template we developed over the years in CEC (click on the matrix). The open questions make it easy for managers to tell their story and compare their experiences with their peers. It is important though to explain what we are looking for. E.g. WHEN is not so much asking for a date, but for the description of the moment change really started to take off: the tipping point.
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