
1. Increase the knowledge of what the organization stands for (mission, vision & values) as well as the importance of team spirit
2. Convey a feeling that their participation in communicating is important
3. Provide participation & communication possibilities that deliver visible results
Would you say that these objectives are 'correct'? Click for my answer on the matrix. Strategic communication focuses on change and is based on some further targetgroup research. That way we know what the audience already knows and what new knowledge we should add. Same for their current and dersired attitudes and practices. Once we have defined these changes, we know the communication objectives and it is easier to choose for each objective the right intervention or communication channel.
1 comment:
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