Management effectiveness of protected areas depends on defining the right management objectives; and this depends on the right definition of the issues a manager wants to change. Management effectiveness increases considerably when communication concentrates on how to engage stakeholders in the issue, explore change pathways and co-create solutions. Thinking strategically about communication helps to (re)define the issues managers want to change. Visualizing the change that managers want to see (click on the photo) proved to be a powerful tool to formulate small and simple first steps towards change in our CEPA workshop for 24 protected area managers in Ecuador. In this case communication can focus on knowledge, skills, attitudes and actions of stakeholders to get them around the table.
Monday, 25 May 2009
The real issue: make it small and concrete
Management effectiveness of protected areas depends on defining the right management objectives; and this depends on the right definition of the issues a manager wants to change. Management effectiveness increases considerably when communication concentrates on how to engage stakeholders in the issue, explore change pathways and co-create solutions. Thinking strategically about communication helps to (re)define the issues managers want to change. Visualizing the change that managers want to see (click on the photo) proved to be a powerful tool to formulate small and simple first steps towards change in our CEPA workshop for 24 protected area managers in Ecuador. In this case communication can focus on knowledge, skills, attitudes and actions of stakeholders to get them around the table.
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