Internet notebook about my work: deep listening to facilitate positive change


Saturday 30 May 2009

The five Cs of the crisis

On his way out as CEO of Shell Jeroen van der Veer draws 5 simple lessons from the current financial and economic crisis:
1. Cash should be king - be careful with borrowing money.
2. Clients - manage the risks of the different client groups.
3. Costs - always be critical of the costs, especially when business goes well.
4. Capital - be critical on capital investsments: can't it be cheaper?
5. Communication - always be transparent, internally and externally.

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