Internet notebook about my work: deep listening to facilitate positive change

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Monday, 31 December 2012

Universal principles

Listening on New Years Eve to the Bach’s Suites forvioloncello solo, it occurred to me that all music is based on a hiearchy of a few universal principles: sound – beat – emotion – rythm – melody – scales – harmony – contra-point.

As music is a communication vehicle, the hiearchy of universal communication princlipes might be:

Audience - Issue - Relevance (emotions, benefits, attention, interest, desires) - Objectives (knowledge, attitudes, action) - Message - Channels (media - e.g. music) - Timing - Feedback.

Saturday, 15 December 2012

Rebranding a conservation initiative


A good example of the power of branding. Left the old  look , right the new one. The changes in the name, the tagline (changing the game for nature), the wording of mission and activities, the visual language - all point at a new action and people oriented approach. The new positioning points out core beliefs: nature is worth throwing a party for; people are the solution, they know the real deal; we are not afraid of change, we will do what it takes to change the game for nature. The site visitor, who sympathizes with this work can immediately contribute by making a (in the UK tax deductable) donation. Check out both sites and the power of communication. Good work of Futerra.
  

Tuesday, 11 December 2012

How to introduce adaptation?

A nice video by Arturo Curiel and Guadalupe Garibay Chavez to introduce the issue of climate change adaptation in capacity development workshops for municipal policymakers in the state of Jalisco.