Universal principles

Listening on New Years Eve to the Bach’s Suites forvioloncello solo, it occurred to me that all music is based on a hiearchy of a few universal principles: sound – beat – emotion – rythm – melody – scales – harmony – contra-point.

As music is a communication vehicle, the hiearchy of universal communication princlipes might be:

Audience - Issue - Relevance (emotions, benefits, attention, interest, desires) - Objectives (knowledge, attitudes, action) - Message - Channels (media - e.g. music) - Timing - Feedback.