Sundarban Mayer Moton (Motherlike Sundarbans) campaign theme song

Music can be a powerful means to get attention, touch emotions and convey a message. Wildteam of Bangladesh uses in this video a message strengthening the relationship between the mangroves of the Sundarbans and the people living in the communities around the area. The lyrics are about the beautiful forest and the many natural treasures it gives a home to. It aims to generate awareness about the importance of nature and create a basis of support among villagers for tiger conservation. It is a good example of the IUCN CEC campaign of Love! Not Loss. The CEC campaign aims to make conservationists aware the power of a positive approach to conservation when addressing the general public.