CEPA: Communication, Education and Public Awareness for the Environmental Conventions.
Internet notebook about my work: deep listening to facilitate positive change
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Tuesday, 15 May 2012
Strategic communication
Communication is not strategic when it is end of pipe; when it starts with thinking about channels and media, and when it cannot answer questions what will it change and how do we measure success?
A sustainable future requires change at all levels. Change is an individual and emotional event – that depends on collective actions for success. Deep listening, communication, learning and facilitation can help to create the will to cooperate: the key to trigger positive behaviour change.
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