Internet notebook about my work: deep listening to facilitate positive change


Friday 30 March 2012

Protected area communication

Communication can be a waste of money. I saw this poster of African Parks on Schiphol airport. The pictures of species attract attention, thats good. The text is in Dutch and asks for support, but the telephone number is in South Africa - no country code. And the web address is difficult to remember when you go down the escalator. In other words: what is the point?

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