Internet notebook about my work: deep listening to facilitate positive change


Monday 5 December 2011

capturing learning about change

During the workshop slowly understanding emerged on how marketing communication can contibute to behaviour change of wildlife consumers. To provide participants with some conceptual frameworks that could help clarify this learning, I prepared a presentation with these three visuals as key elements. Around them I organized the content of the work we achieved. I offered the PP-report is as aftercare to the organizers.

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