Justin Hall-Tipping: Freeing energy from the grid (TED)

Solutions come through out of the box thinking. What nanotechnology can do for us: freeing energy from the grid. A clear explanation by a passionate entrepreneur and CEO of Nanoholdings of some exciting scientific discoveries and what they can do for us .

Sheena Iyengar: The art of choosing

How does our audience make choices? What is the story behind the way they practice choice: e.g. is it "happiness is in your choice" or "helping to prevent you making the wrong choice". Is freedom of choice a right of self expression or recipee for poor decisions? A nice learning exercise about framing, cultural differences and the many narratives that drive choices. Read more on brain pickings: 5 essential books and talks about the psychology of choice.

Dan Ariely asks, Are we in control of our decisions?

How do we take decisions: in a rational or irrational way? After three years this video is still a very actual subject when we think about how we make our financial and environmental decisions...! Pauline Verheij (TRAFFIC) pointed at this talk while preparing for a meeting on consumer behavior.

What is the BRAND?

We persist in seeing a BRAND as the external image of a company. Instead, we must learn that branding goes straight to the heart (and comes straight from the heart) of an organisation.
sara's media: What is the BRAND?">So What is a BRAND?
A BRAND is something that you care about.
A BRAND is something that you matters.
A BRAND is something that you will stand for.
BRANDING IS ABOUT MEANING, NOT MARKETING.
IT IS ABOUT DEEP COMPANY LOGIC , NOT FANCY NEW LOGO

A Vision of Students Today

What do we know about the students as an audience? A video shared by Keith Wheeler gives the beginning of an answer.

The power of framing

This illustration explains it all.