Think how users of the toolkit will look for case studies and for learning. In my experience they will search CEPA stories on conservation issues they are currently dealing with: e.g. coral reef CEPA stories, water CEPA stouries, tourism, etc. Formulate those categories and ask for stories about them. Ask for stories of say 500 words, that make clear: 1. the context (the place in nature where the conservation issue occurred and the underlying causes); 2. the players (who had to change in attitudes and behavior); 3. the interventions (what kind of messages and communication methods were used – next to other interventions); 4. the turning point (when change really started to take off – this is where peer learning occurs); 5. the impact (how in the end the realized positive change looked like for nature, for the people involved and for the organizations involved).
Tuesday, 29 March 2011
CEPA case study format
Think how users of the toolkit will look for case studies and for learning. In my experience they will search CEPA stories on conservation issues they are currently dealing with: e.g. coral reef CEPA stories, water CEPA stouries, tourism, etc. Formulate those categories and ask for stories about them. Ask for stories of say 500 words, that make clear: 1. the context (the place in nature where the conservation issue occurred and the underlying causes); 2. the players (who had to change in attitudes and behavior); 3. the interventions (what kind of messages and communication methods were used – next to other interventions); 4. the turning point (when change really started to take off – this is where peer learning occurs); 5. the impact (how in the end the realized positive change looked like for nature, for the people involved and for the organizations involved).
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