Think how users of the toolkit will look for case studies and for learning. In my experience they will search CEPA
stories on conservation issues they are currently dealing with: e.g. coral reef CEPA stories, water CEPA stouries, tourism, etc. Formulate those categories and ask for stories about them. Ask for stories of say 500 words, that make clear: 1. the context (the place in nature
where the conservation issue occurred and the underlying causes); 2. the players (
who had to change in attitudes and behavior); 3. the interventions (
what kind of messages and communication methods were used – next to other interventions); 4. the turning point (
when change really started to take off – this is where peer learning occurs); 5. the impact (
how in the end the realized positive change looked like for nature, for the people involved and for the organizations involved).
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