Biodiversity begins with a B

Communication works when it is simple and has a clear message what you can do. "Biodiversity begins with a B and ends with a Y or You!. To find out more about biodiversity and what you can do to help, go to www.snh.uk.!" So far so good: a message that sticks and is action-oriented. The tone of voice is good, memorable and reliable. There is appealing humour and a good story line. Maybe the Scottish Natural Heritage can in the next version focus less on threats and extinction, but more on awe and wonder, as explained by Futerra in Branding Biodiversity and demonstrated in the video Love not Loss.