As contribution to the International Year of Biodiversity, HECT consultancy did a survey among users of the CEPA toolkit to explore how to improve biodiversity communication. Respondents are highly satisfied with the toolkit. They like the perspective of change and the orientation on biodiversity results. Its comprehensiveness makes that different professions find tools in it, which they can immediately use. Many respondents have recommended the toolkit in their professional networks, as a credible and authorative source of information. They also indicate that SCBD and IUCN should invest more in PR and distributionn of the toolkit to bring it to the attention of national policymakers and local conservation initiatives. At the other hand the comprehensiveness also makes it difficult to easily find what one looks for, both in the hard copy and in the electronic version. Especially the latter is not very user-friendly. There is a need for even more information tailored to local and cultural contexts, exchange of experiences and case studies. Respondents also express a demand for more training workshops and distance education to fully take advantage of all the information and tools. The survey will be published in the coming weeks by IUCN and SCBD.
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