Internet notebook about my work: deep listening to facilitate positive change


Thursday 6 November 2008

Evaluation CEPA workshop

The workshop had four time slots for exchange on CEPA: mainstreaming biodiversity into other sectors; CEPA and media; how to integrate biodiversity into education; how to prepare for the International Year of Biodiversity. Asked what was most meaningful, participants noted for each session their personal learning points. They then shared their learning: e.g. strategies to collaborate, principles of change, building relationships between journalists and civil servants, framing messages, concept of biodiversity, shelf-life of stories, use of intermediaries, packaging, using festivals such as carnival, use of intermediaries, scheduling of events, planning of IYB process, KAP research and objectives, zero-measurement before awareness campaigns. We ended with group photos and exchange of contactinformation.

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