Internet notebook about my work: deep listening to facilitate positive change


Monday 13 August 2007

Tailoring messages to cultural values

From left to right: Turkey – “Only darkness carries stars”; Suriname –“Nature is open-handed”; Morocco –“Water has value”; Caribbean – “Environment reaches deep”. Communicating the value of nature to audiences of different cultural backgrounds needs insight in these cultures. Target group research by the Dutch Foundation wAarde and end user participation by Dutch minority groups, identified cultural values – e.g. saving, indigenous medicinal knowledge, peace of mind - that could best be associated with the environmental messages. The result is a set of new contributions to environmental messaging in the Netherlands, especially to reach new Dutch citizens coming from Suriname, the Caribbean, Turkey and Morocco. The posters are distributed through the Dutch municipalities.

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