Internet notebook about my work: deep listening to facilitate positive change


Thursday, 8 March 2012

Framing current and desired attitudes

When framing the attitudes we want to change we should put ourselves in the shoes of our audience. So we should go beyond defining the current attitude as a certain bird species is not important and the desired attitude as that bird species is a unique heritage and has a potential for tourism. We should really look into the psyche of the decision maker. This will help to better prepare our communication interventions to support change.

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