CEPA: Communication, Education and Public Awareness for the Environmental Conventions.
Internet notebook about my work: deep listening to facilitate positive change
Thursday, 29 March 2012
War on science
Research on climate change or on endangered species or on the safety of certain energy strategies is seen as bolstering an argument for regulation – so science is associated with imposing rules on businesses. This is one of the conclusions of a study by Gordon Gauchat: just over 34 percent of conservatives had confidence in science as an institution in 2010, representing a long-term decline from 48 percent in 1974, according to his paper being published today in American Sociological Review. This is not a good sign for those of us who like evidence-based decision making. And it is a an extra challenge for communicators.
A sustainable future requires change at all levels. Change is an individual and emotional event – that depends on collective actions for success. Deep listening, communication, learning and facilitation can help to create the will to cooperate: the key to trigger positive behaviour change.