Internet notebook about my work: deep listening to facilitate positive change


Monday, 12 March 2012

Communication strategy

One of the goals of the public awareness campaign Mother Sundarbans is to reduce the number of killings of stray tigers. The strategy has segmented the audiences. Young villagers are an important target audience. Based on my limited knowledge of the situation, I make the following assumptions about current and desired behavior behaviour and attitudes and dream up the first elements of a subcampaign directed towards young men: "Become a fan, friend or member of a local tiger team." Now the challenge is to be also more concrete about the other campaign goals (deer meat poaching and consumption) and other audiences audiences (women, youth, etc.).

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