CEPA: Communication, Education and Public Awareness for the Environmental Conventions.
Internet notebook about my work: deep listening to facilitate positive change
Friday, 30 March 2012
Protected area communication
Communication can be a waste of money. I saw this poster of African Parks on Schiphol airport. The pictures of species attract attention, thats good. The text is in Dutch and asks for support, but the telephone number is in South Africa - no country code. And the web address is difficult to remember when you go down the escalator. In other words: what is the point?
A sustainable future requires change at all levels. Change is an individual and emotional event – that depends on collective actions for success. Deep listening, communication, learning and facilitation can help to create the will to cooperate: the key to trigger positive behaviour change.