In The psychology of Climate Change Communication the researchers of the Center of Research on Environmental Decisions (CRED) formulate - in eight steps - guidance for effective communication:
1. Know your audience
2. Get your audience's attention
3. Translate scientific data into concrete experience
4. Beware of the overuse of emotional appeals
5. Address scientific and climate uncertainties
6. Tap into social identities and affiliations
7. Encourage group participation
8. Make behaviour change easier.
See also:
Sell the Sizzle;
Communicating Science;
Behaviour barriers to mitigate climate change;
Why isn't the brain green?
The problem with global warming is global warming.
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