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* uncertainty over climate change reduces the frequency of "green" behavior
* most people don't believe the risk messages of scientists or government officials
* many people still believe climate change is not occurring or that human activity has little or nothing to do with it
* people undervalue the risks and believe that changes can be made later
* people believe their actions would be too small to make a difference and choose to do nothing.
* ingrained behaviors are extremely resistant to permanent change while others change slowly. Habit is the most important obstacle to pro-environment behavior.
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