Awareness raising is not the same as behaviour change. This two minute video has a powerful message that analyzes the issue of gender and poverty eradication. The objective is to have
the audience surf to the girleffect to learn more and join the movement. The message is: the Girl Effect is a solution to poverty. If we do our part, 600 million girls in the developing world will do the rest. This message would be even more powerful if it clearly explains what it means if we do our part - what is it I can do to help bring about positive change. Awareness itself does not lead to change. Action does.