Internet notebook about my work: deep listening to facilitate positive change


Monday, 19 September 2011

The question is the message!

Anyone know why people put used tennis balls on the truck/car hitch? I just saw this question posted by the ReUseConnection. They propagate to reduce waste. Regularly they share ideas on reusing things in and around the house. Today they did so by adding this question to a post from a US blogger. With the photo the question becomes the message. It intrigues, it sticks, it is humorous - it must be easy to answer and yet you are not sure. That psychologically transmits the message of reusing things as the cool thing to do.

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