Internet notebook about my work: deep listening to facilitate positive change

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Friday, 16 January 2009

The case of Tatra National Park

My Slovakian student describes the role of communication in the establishment of this park in the period 2002 - 2004. This is my feedback on his paper.
Good: Your paper is a good description of a real case to formulate a new PA management plan with participation of key stakeholders. It shows how long this project takes (three years) and what phases one has to go through. And what the strengths and limitations of participation are. Especially where you touch on what the project learned and the recommendations it made to the government (early communication, time frame, etc.).
To improve: Although communication should be integrated in the total management of the process to formulate a new management plan, you should be much more specific on how communication can help improve, influence and change knowledge, attitudes and practices of the various key audiences. That way your would showcase that you have internalized the various aspects of the communication and participation theory. This would also underpin and illustrate your comments about the information focus and public hearings as opposed to other two way communication modalities. The planning is very global and more about the management plan than about the communication activities. Next time make clear in what currency the budget is made.

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