"Few challenges facing America -- and the world -- are more urgent than combating climate change. Many of you are working to confront this challenge....but too often, Washington has failed to show the same kind of leadership. That will change when I take office." Yesterday President-elect Barack Obama set out his vision on combatting Climate Change in a short video. Addressing the US Governors Climate Summit, Obama emphasized his enthusiasm for the Poznan Conference and promised that his administration would mark a "new chapter in American leadership on climate change." On YouTube I saw that his video in one day already had more than one million viewers. Change needs leadership. Leadership makes strategic choices in communication modalities to get the messages for change out, so we all can buy in.
Wednesday 19 November 2008
Leadership messages for change
"Few challenges facing America -- and the world -- are more urgent than combating climate change. Many of you are working to confront this challenge....but too often, Washington has failed to show the same kind of leadership. That will change when I take office." Yesterday President-elect Barack Obama set out his vision on combatting Climate Change in a short video. Addressing the US Governors Climate Summit, Obama emphasized his enthusiasm for the Poznan Conference and promised that his administration would mark a "new chapter in American leadership on climate change." On YouTube I saw that his video in one day already had more than one million viewers. Change needs leadership. Leadership makes strategic choices in communication modalities to get the messages for change out, so we all can buy in.
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