Form follows function

The communication objectives of the anniversary celebration of an organization are to improve its image and public relations. The seminar and party on the occasion of the 30th anniversary of the Netherlands Committee for IUCN were a statement about the relevance of the Committee and its core functions. The attendance by the key stakeholders, the venue of a redesigned old gaz factory, the vegetarian and biological food, the pleasant and time conscious facilitator, the party for the personnel of all member organizations - it all supported the messages of the seminar: we need nature and therefore we need transformational change. I don’t remember much details of all the messages of the speakers. They represented the various aspects of international biodiversity conservation in the Dutch context. There was not much looking back, and much more looking forward. The presence of the Queen, the Minister, the DG of IUCN and conservation celebrities upgraded the event and the Committee to a level, that it now can capitalize on for its core functions: convening and mobilizing. For short video click here.