In communication it matters what you do, more than what you say. If you are campaigning for climate change or biodiversity you have to be conscious of your own behaviour, your food, your energy, your leisure time. Living the change we want to see in the world, can also be the communication strategy. Let people experience the peace and happiness of a candle night. No stressing nightmare stories about the consequences of climate change, but the full experience of an intimate meeting with family or friends. Living the dream of a sustainable world - that is how I perceive the strategy of the global Candle Night Campaign of Japan for Sustainability. Join in on December 22!
Tuesday, 8 December 2009
Practice what you preach
In communication it matters what you do, more than what you say. If you are campaigning for climate change or biodiversity you have to be conscious of your own behaviour, your food, your energy, your leisure time. Living the change we want to see in the world, can also be the communication strategy. Let people experience the peace and happiness of a candle night. No stressing nightmare stories about the consequences of climate change, but the full experience of an intimate meeting with family or friends. Living the dream of a sustainable world - that is how I perceive the strategy of the global Candle Night Campaign of Japan for Sustainability. Join in on December 22!
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