Monday 29 June 2009
Presentation: target groups and objectives
What does it take to do a good presentation during a conference? As part of my job to evaluate a multi-country project, my client takes me to a two-day Chatham House conference. His project is presented in the very last timeslot. Afterwards he is worried what the donors may think. He asks my opinion. My reaction: the good thing was to have a professional facilitator with a media back ground, short introductions from different countries, a panel discussion that included the donors and voting with a voting machine for the audience (200 participants). Form was OK, but the content can be improved a next time when you brief speakers to only make one point: lessons learned that are of interest to donors and participants in the international discourse. Even for a conference presentation: be clear on target groups and the KAP objectives for each of them.
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