CEPA: Communication, Education and Public Awareness for the Environmental Conventions.
Internet notebook about my work: deep listening to facilitate positive change
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Monday, 29 June 2009
Communication strategy in a simple drawing
A communication strategy basically focuses on the most effective way to realize the objectives to change, knowledge, attitudes, skills and practices. In Public participation in the conservation of the Sava River floodplains you find a useful educational graph positioning the communication strategy in the project.
A sustainable future requires change at all levels. Change is an individual and emotional event – that depends on collective actions for success. Deep listening, communication, learning and facilitation can help to create the will to cooperate: the key to trigger positive behaviour change.
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