Internet notebook about my work: deep listening to facilitate positive change


Tuesday, 25 March 2008

Communicating species conservation

Good communication is simple and personal. A good example of communicating biodiversity is the German campaign to raise awareness on the meeting of the Parties to the Biodiversity Convention in Bonn later this year. Based on this example I developed some thoughts on how to communicate the IUCN Species Survival Commission and its work on species conservation. I positioned the work of SSC as: “The essence of nature/biodiversity is interdependence. Through in-depth study of a species we come to understand what interdependence really means. This knowledge provides indicators on the state of nature and it provides vital information for human wellbeing and development.” I proposed as a tagline: “All nature in a single species”. You can access now the 5 minute presentation on YouTube.

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